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Missing brands must restart marketing to catch rising demand across categories

NEW DELHI: After a lull of more than two months, businesses in India are slowly getting back on track as lockdown restrictions ease. There is a positive sentiment among most brands and agencies that things will only get better from here on and there seems to be a plethora of opportunities waiting.

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Limited workforce in office, copy fatigue: Immediate challenges facing ad industry

NEW DELHI: The past two months have been nothing short of a rollercoaster for industries across categories and nationalities. With most of the world under a strict lockdown, production halted, supply-chains blocked, and consumer demand shifting to only essentials, the economy went through a...

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Kantar's 'new normal' mantra for brands: Build brand equity, invest in multimedia

NEW DELHI:  Brand building acts as a multiplier of ROI and more than doubles the impact of media investment of sales, says Kantar CEO global media and digital practice in a webinar discussing how to grow brand and ROI in the ‘new normal’ of post-COVID world. He highlighted that on an average media...

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Great ideas can never be locked down: FCB India’s Rohit Ohri

From JWT to Dentsu to FCB India, that’s how the career pans out for FCB India group chairman and CEO Rohit Ohri. Within a year of joining FCB India, he had bagged the title of ‘One of India’s Most Trusted CEOs of 2017’.

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