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Are brands ready to make the most of Twitter fleets?

MUMBAI: Recently, micro-blogging site Twitter joined the likes of Instagram, Snapchat and Facebook by launching fleets, stories which will disappear in 24 hours. The purpose is to encourage timid Twitter users to post their drafted thoughts without the social pressure of public likes and replies.

MAM Marketing Brands
Modi 2.0: The year gone by for I&B ministry

The ruling Bharatiya Janta Party (BJP) recently completed one year in its second term in office at a time when the world reels under the novel SarsCoV2 crises. Through this year, the government has taken several key decisions and measures which have kept the ministry of information and broadcasting...

Regulators I&B Ministry
Indians lead amongst 70 mn global OTT account password sharers

Indian streaming service subscribers lead the world in lending their accounts to others who don’t have one, says a report by market research firm Ampere Analysis. Next in line are OTT subs in Netherlands and France with the Japanese expectedly being the country where the least number of users...

iWorld Over The Top Services
Disney+ and Apple TV+ see success during first six months

New OTT services Apple TV+ and Disney+ have captured significant market share in the streaming video space, rounding out the top five behind the "Big 3" Netflix, Amazon Prime Video, and Hulu, according to a recent consumer survey research by Parks Associates.

iWorld Over The Top Services
We are in the race to build a niche product, not to increase user numbers: Aditya Pittie

“We are not in the race of having x million DAUS or MAUS or active users. We are in the race of building a niche product.” IN10 Media Network managing director Aditya Pittie is pretty much clear about where he wants to position the network’s OTT business in an ever-growing market.

iWorld Over The Top Services

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