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Prime Video Channels introduces hayu as part of its offering

Mumbai: Amazon Prime Video has partnered with NBC Universal to offer its streaming service hayu to its subscribers in India as a part of Prime Video Channels. Prime members can subscribe to hayu at a price of Rs 999 per year, said the statement. hayu is already available through Prime Video...

iWorld Over The Top Services
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#Retrace2021: Inching towards a connected future of audience measurement

It was for the first time since the 1960s, that Nielsen’s measurement lost a “seal of approval” from the industry that uses it, as leading advertisers and TV networks sought alternate means of counting their audiences.

Specials Year Enders
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NBCUniversal launches OTT platform hayu in India

NBCUniversal has launched its all-reality TV ad-free subscription video-on-demand (SVOD) streaming service in India called hayu. It has launched the direct-to-consumer (DTC) service on a full array of devices: mobile, tablet, laptop, connected TVs, and selected consoles.

iWorld Over The Top Services
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NBCUniversal launches DreamWorks, E! Entertainment in India

NBCUniversal International Networks and Direct-To-Consumer (DTC) on Thursday announced the launch of DreamWorks and an E! Entertainment branded zone for Jio subscribers in India.

Television TV Channels GECs
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Sponsors jittery, as Covid casts a shadow over Tokyo Olympic 2020

As the countdown begins for the 2020 Tokyo Olympics, brands sponsoring the mega sports event are treading cautiously. The growing public opinion against the games has compelled brands to reconsider their move to go full throttle with their gaming-linked advertising.

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