MUMBAI: Giving a completely new and fresh approach to the online fashion world, "Myntra", the No. 1 online retailer of fashion and lifestyle brands has collaborated with the much awaited and stylish Bollywood movie"Cocktail" to come on-board as the OFFICIAL ONLINE SHOPPING PARTNER. This is Myntra?s first association with a movie and is a conscious effort to bring the power of fashion to its consumers.

The youthful and cheerful quotient of the movie perfectly coincides with the fashion quotient of Myntra. Every look and mood of the movie is clearly reflected in Myntra?s varied offerings. Be it the funky, casual or sporty look! Myntra customers can now refresh their wardrobe with the trendy and very stylish fashion wear all inspired from the movie stars of Cocktail ? Gautam, Veronica and Meera! Veronica?s (Deepika Padukone) and Meera?s (Diana Penty) absolutely hot and sassy style is perfectly reflected in the clothes and accessories made available on Myntra. The trendy "Cocktail" collection offers short cotton dresses, hot pants, floral tops and tunics, striped dresses, animal prints and a variety of play suits. Gautam?s (Saif Ali Khan) vibrant yet casual look is mirrored very well by Myntra. The plaid shorts and shirts, blazers and casual wear jackets and aviator sunglasses amongst others have a taste of Cocktail in it.

Mr. Mukesh Bansal, Founder & CEO of Myntra.com says "A big chunk of shoppers in India are heavily influenced by Bollywood fashion. Being the official online shopping partner of ?Cocktail? we are thrilled to launch similar hi-fashion looks on Myntra.com which are strongly influenced by what Gautam, Meera and Veronica sport in the movie. The fun, vibrant and energetic personality of the young characters in the film is very aptly synergised by Myntra in its clothes, thus bringing the association together."

To engage customers, Myntra will host a massive contest that will give 5 lucky winners a chance to meet with Meera (Diana Penty)! Apart from a meet and greet, a lot of movie merchandise will be gifted to 50 lucky contestants. The contest is on till July 22nd and is already live.