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Cricketer Hardik Pandya signs up with MX TakaTak

Short video platform MX TakaTak has onboarded cricketer Hardik Pandya on Monday. Pandya joins an increasing list of sportspersons who have joined the platform in the last few months. The Indian team player released an intriguing video as he makes a few bold fashion statements, grooving to the...

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Rahul Sarangi quits MX Player to join Disney+Hotstar

KOLKATA: Senior media professional Rahul Sarangi has joined Disney+Hotstar as vice president- head of short form & new content initiatives. Last year, when streaming service MX Player branched out into short-format video through MX TakaTak , it had appointed Sarangi as MX Player new business...

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MX TakaTak introduces Suresh Raina as influencer on platform

MX TakaTak on-boarded famous cricketer Suresh Raina as an influencer on the platform. Raina’s association with MX TakaTak is expected to compel his audience to explore other facets to their cricketing hero that ensures their affection for him and the sport is not limited to the field.

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How MX TakaTak plans to sustain its initial success

MX Player entered the short video race with the launch of MX TakaTak when the Indian audience was looking for a TikTok alternative. It was just one aspirant among a bunch of homegrown apps that were looking to fill the void created by the abrupt ban on Chinese-origin apps.

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Will Indian short-video apps’ monetisation experiments pay off?

The popularity of short snackable videos exploded in India with the advent of TikTok. While it was on the way to be the indisputable leader with top influencers, premium brands, and a growing number of users, geopolitical tension curtailed the dream journey.

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