MUMBAI: While it is said that Indians are enamoured by the western culture the converse is also true. The biggest evidence of the reverse inspiration is seen in the Epic trilogy The Lord Of The Rings. Glimpses of India?s biggest epic ?The Mahabharata? can be traced in The Lord Of The Rings. Backed up with never seen before promotions, viewers can watch the visual extravaganza starting 6th September every Thursday @ 9 pm. The movies revolve around a similar theme of Good Vs Evil with all the races of earth pitted against each other in the final battle between life and death. The story has references of the lower, middle and upper earth familiar in the Indian context as Aakash, Bhumi and Patal. The story of a lost ring will also remind us of the story of Shakuntala and Dushyanta. The characters in the trilogy also have a marked similarity to the characters of the Mahabharata. While Legolas the archer is equivalent to Arjun, the mighty Bheema is played out as Boromir, the royal conspirator Grima has undeniable resemblance to Shakuni and the chief protagonist Aragorn resembles the brave and virtuous Yudishtir.

The Lord of The Rings Trilogy on MOVIES NOW is presented by Flipkart.com. On the Hollywood chart it is amongst the top 10 franchisees in the world. The movie inspired from the book is credited to have single-handedly expanded the popularity of the fantasy genre. Hollywood?s greatest director George Lucas has publically acknowledged the fact that The Lord Of The Rings has been the inspiration for the Star Wars blockbusters. One of the world?s most popular computer games the World Of Warcraft also borrows heavily from The Lord Of The Rings.

Shot extensively in the picturesque backdrop of New Zealand the movie showcases some of the most spectacular battle sequences and a host of characters that has gripped audiences worldwide. The movie has an unbelievable 17 Oscar wins to its credit tying it only with giant
blockbusters Ben Hur and Titanic

Description: Description:
C:UsersSneha.NegandhiDesktopimages.jpgThe visually stunning and spectacular trilogy is initiated with the ?Fellowship of the Ring? leading into the next two parts viz ? The Lord Of The Rings: Two Towers and The Lord of The Rings: The Return of The King.

The trilogy gyrates around an assuming Hobbit - Frodo Baggins who inherits a ring - that would give a dark and powerful lord the power to enslave the world. With a loyal fellowship of elves, dwarves, men and a wizard, Frodo embarks on the heroic quest to destroy the one ring and save the way for the emergence of mankind.

The ultimate battle between these characters will find a spectacular end with the screening of the trilogy every Thursday from September 6th ? 20th at 9 pm only on MOVIES NOW.

MUMBAI: While it is said that Indians are enamoured by the western culture the converse is also true. The biggest evidence of the reverse inspiration is seen in the Epic trilogy The Lord Of The Rings. Glimpses of India?s biggest epic ?The Mahabharata? can be traced in The Lord Of The Rings. Backed up with never seen before promotions, viewers can watch the visual extravaganza starting 6th September every Thursday @ 9 pm. The movies revolve around a similar theme of Good Vs Evil with all the races of earth pitted against each other in the final battle between life and death. The story has references of the lower, middle and upper earth familiar in the Indian context as Aakash, Bhumi and Patal. The story of a lost ring will also remind us of the story of Shakuntala and Dushyanta. The characters in the trilogy also have a marked similarity to the characters of the Mahabharata. While Legolas the archer is equivalent to Arjun, the mighty Bheema is played out as Boromir, the royal conspirator Grima has undeniable resemblance to Shakuni and the chief protagonist Aragorn resembles the brave and virtuous Yudishtir.

The Lord of The Rings Trilogy on MOVIES NOW is presented by Flipkart.com. On the Hollywood chart it is amongst the top 10 franchisees in the world. The movie inspired from the book is credited to have single-handedly expanded the popularity of the fantasy genre. Hollywood?s greatest director George Lucas has publically acknowledged the fact that The Lord Of The Rings has been the inspiration for the Star Wars blockbusters. One of the world?s most popular computer games the World Of Warcraft also borrows heavily from The Lord Of The Rings.

Shot extensively in the picturesque backdrop of New Zealand the movie showcases some of the most spectacular battle sequences and a host of characters that has gripped audiences worldwide. The movie has an unbelievable 17 Oscar wins to its credit tying it only with giant blockbusters Ben Hur and Titanic

The visually stunning and spectacular trilogy is initiated with the ?Fellowship of the Ring? leading into the next two parts viz ? The Lord Of The Rings: Two Towers and The Lord of The Rings: The Return of The King.

The trilogy gyrates around an assuming Hobbit - Frodo Baggins who inherits a ring - that would give a dark and powerful lord the power to enslave the world. With a loyal fellowship of elves, dwarves, men and a wizard, Frodo embarks on the heroic quest to destroy the one ring and save the way for the emergence of mankind.

The ultimate battle between these characters will find a spectacular end with the screening of the trilogy every Thursday from September 6th ? 20th at 9 pm only on MOVIES NOW.

MUMBAI: MOVIES NOW, India?s No. 1 English Movie Channel, brings a revolutionary experience in High Definition with Avatar. Directed by James Cameron, Avatar has raised the bar of cinematic experience with its unique, charismatic and overwhelming characterization & path-breaking technology. Watch the Biggest Blockbuster ever made on August 15, 2012 at 12:00 noon and 9:00 pm only on MOVIES NOW.

Cameron took over a decade to make this epic masterpiece. The highest grosser ever, the movie has won over 70 awards in the year of release and been nominated for Nine Academy Awards including Best Picture and Best Director.

Capturing the imagination of the viewers like never before, Avatar explores the hidden secrets of the other world called Pandora. The man-made computer programme called Avatar, visits this exquisite land of mystery and adventure with their minds and transform into the most beautiful creatures called the Na?vis.

Known for its astute sense of marketing, MOVIES NOW has gone that extra mile to give its viewers a real experience of Avatar as the Na?vis take over. The channel is carrying out an extensive outdoor campaign across Mumbai, Delhi, Kolkatta, Bangalore and Chennai with impactful 3D illusion layout which provide an ecstatic life-like simulation and bring alive the experience of Avatar. The channel is also reaching out the youngsters across 50 Caf? Coffee Day outlets and 19 PVR Cinemas through innovative branding. Viewers can also catch a glimpse of the digital innovative campaign on www.facebook.com/moviesnow where Hollywood has turned into Na?vi Land!

Avatar is presented by Airtel, powered by Royale with Teflon in association with GE & New Ponds pure white & Kohler.

An absolute must watch this Independence Day at 12:00 noon and 9:00 pm only on MOVIES NOW

Mumbai: MOVIES NOW, the consistent leader in the English Movie Channel category brings the most sought after movie festivals this May. A gripping line up movies that will hook you to your television sets, MOVIES NOW announces 2 dynamic properties - Mega Bite and High Alert.

This summer, MOVIES NOW steps into the world of creatures which will at once incite fear, fascination and wonder! Creature Features has served as the Film & TV industry?s most comprehensive memorabilia feeding into the imaginative world of the lovers of science fiction and fantasy for many years. The eerie visual effects and the surreal characters have made these movies great hits across age groups. These movies have been huge box office hits worldwide and top grossers of their time. Whether they?re peaceful creatures from another planet or invading forces bent on the destruction of Earth, everyone loves a great creature feature movie.

MOVIES NOW brings them all in Mega Bite, an action-packed ride with a mix of scares and thrills. It will introduce you to the world of the unknown for a whole month. Every Night at 11 pm, tune in to witness a world so unpredictable, out of the ordinary and mysterious with all-powerful, terrifying, monstrous creatures!

Mega Bite will showcase Hollywood blockbusters like Deep Blue Sea ? a film that will take you deep into the world of the monsters who live in the cold waters of the seas! Feel the bone deep chill when the predators of the waters ? the Sharks mark their targets in Jaws 3. Also Species one of the most prolific movies made on Aliens! Also part of the series is Lake Placid 2, the unfortunate saga of crocodiles festering into the calm waters of Lake Placid.

MOVIES NOW will introduce to its viewers the greatest name in the history of Martial Arts - Legendary Grandmaster of martial art Wing Chun and master of Bruce Lee, Ip Man. It doesn?t get bigger than this!! One of the biggest blockbusters in Asia, Ip Man 2, the sequel of the much talked about Ip Man, gives martial arts a whole new meaning.

Safeguarding Hollywood are the righteous, honorable and morally upright COPS! With mercurial tempers and often impossible tasks at hand, the Hollywood cops are responsible for delivering unmatchable action, anxiety and excitement to the viewers in High Alert. This month, MOVIES NOW brings you the tales of 4 such cops who are ready to put themselves in the line of fire and believe in making their own rules when it comes to getting justice!

Tough, unflappable, wisecracking action heroes steal your heart away with their daring attitude. The handsome hunks of the industry go beyond the call of duty to accomplish their job. Heroism of another league showcased in the movies Robocop 2, 12 Rounds, Get Smart and Tango & Cash every Friday at 7 pm.

This May get prepared to be attacked by Best of the Best only on MOVIES NOW!

Mumbai: With the promise of immersing its viewers into a complete Hollywood experience, MOVIES NOW conducted the Harry Potter Movie Magic Contest. The contest was a huge rage and garnered a mammoth response from the viewers. Out of the numerous entries received, 34 year old Mr. Santosh Bangera emerged a true fan and won himself, his wife & daughter, an exclusive all-expense paid trip to London! This is the first time any English Movie Channel has offered a trip of this scale to the Harry Potter Studio!

Description: Description: Description: Hogwart hallAn elated Santosh shared his experience after coming back ?The entire experience was just fabulous! Three cheers to MOVIES NOW for this absolutely fantastic tour! This is truly an experience of a lifetime, completely a magical trip for my family and me! It couldn?t get better than this! I got to click snaps with the flying car in the movies & most of the props. I couldn?t have ever given my daughter & wife such an experience considering it was my 9 yr old daughter?s 1st trip abroad & it was straight to the Harry Potter location. MOVIES NOW AND FOREVER.?

The Harry Potter experience sets are located just 20 miles from the heart of London at Leavesden. Santosh & his family enjoyed an official preview of the Harry Potter Studio. The Tour was a focus on the Harry Potter film series which has made the Studios its home for over 10 years. The Studio Tour reveals some closely guarded secrets that made Harry Potter the most successful film series of all time!

MUMBAI: Over the weekend English movie channel Movies Now in a marketing push to promote its Spectacular Spielberg initiative recreated a dinosaur at Infiniti Mall in Malad through Augmented Reality. The ferocious Tyrannosaurus Rex was spotted feeding its babies and protecting them.

Passerby could interact with a digitally created dinosaur right in front of them. The broadcaster adds that the interactive dinosaur built curiosity amongst all age groups. On 14, 15 April the channel will do a similar stunt at Ambience mall, Gurgaon.

Times Television Network CEO English entertainment channels Ajay Trigunayat said, ?At Movies Now, we have believed in bringing many firsts to our viewers. With the first ever HD viewing concept, to the
library led movies, we have showcased the never seen before movies series like Charlie Chaplin in the English Movies Channel genre, we only look forward to offering better and bigger. Through the ?Spectacular Spielberg? movie festival, we have put in all our efforts to k ep the imaginative world of Spielberg alive. We have focused on a 360 degrees promotion, some really innovative and out of the box ideas that no other channel in this space has ever attempted. We feel immense pride in promoting and celebrating a Director and Producer par excellence and for whom only the sky is the limit?.

Every Thursday at 9 pm for three months Movies Now is showcasing Steven Spielberg?s blockbusters.