MUMBAI: A franchise so big that it captured the world, a series so influential that it sparked a new religion and a phenomenon that has grossed over 27 billion dollars, making it the 60th richest country in the world in terms of GDP. This worldwide sensation is none other than - Star Wars. Almost something of a cult for die-heard fans, Star Wars has influenced generations for over three decades.

This March, viewers will get a chance to experience Hollywood?s most ambitious story told across six blockbuster movies for the first time in HD on India?s No. 1 Hollywood Movie Channel ? MOVIES NOW. Viewers can travel to a galaxy far, far away and experience George Lucas?s visionary world in the series that redefined Hollywood filmmaking. The six-week celebration of the greatest sci-fi franchise of all time begins on 7th March - Samsung Galaxy Grand presents Star Wars in HD, every Thursday @ 9 PM only on MOVIES NOW.

This trendsetting movie has set the benchmark for many of Hollywood?s icons. The legendary Darth Vader has been voted the Ultimate Villain of all time. The background score has been voted the Most Memorable Film Score of All Time by the American Film Institute. And the franchise itself continues to top Best Movie lists on popular demand. While the movies are a huge phenomenon in the West, they are all set to take India by storm this year. The marketing plan will target relevant platforms and will ensure high visibility and create an impact like never before.

Marketing activity highlights:

• Over 3000+ spots on all National and regional channels taken
• Outdoor and OOH presence across Mumbai, Delhi, Bangalore, Kolkata, Chennai and Hyderabad
• High impact innovations to support the high frequency outdoor campaign
• Tie up with Caf? Coffee Day, which enables an outreach to the youth across all 8 metros ? Special Star Wars games designed to engage customers
• Engagement with over 5 mn digital audience through facebook, digital games, apps and digital plan
• Through a mega facebook contest MOVIES NOW has special edition original Star Wars Darth Vader light sabers that will be up for grabs for a select lucky few.

MOVIES NOW gives its viewers an astounding experience of this sci-fi adventure all through March, every Thursday at 9pm.

MUMBAI: MOVIES NOW, India?s most preferred English Movie Channel, presents tons of action packed adventure and a colourful extravaganza from the world of Hollywood. Presenting for the very first time on Indian television in complete High Definition is the entire franchise of the most popular sci-fi blockbusters ? Star Wars. Come March, viewers will be spoiled for choice, with hours of entertainment including Shaolin Masters (Level 4), Super Movies of the month - Unstoppable and G.I. Joe: The Rise of Cobra and Holi Day Special that will be telecast only on MOVIES NOW.

Star Wars

May the force be with you! as MOVIES NOW welcomes an alternate universe into your lives. Beginning this March travel to a galaxy far, far away with all six Star Wars movies, as this blockbuster movie franchise comes to India for the first time in HD! Watch out for the legendary characters starting March 7th, Thursdays at 9pm only on MOVIES NOW, Hollywood in HD

Shaolin Masters (Level 4)

Coming up next are the ?Shaolin Masters?, catch the bosses of kung-fu make their way into your living room with the Middle Eastern traditional martial arts festival. The incredible lineup includes movies like Rumble in the Bronx, Curse of the Golden Flower, 36th Chamber of Shaolin, Drunken Master II, First Strike, Enter the Dragon, and many more. The legends of Kung Fu are here to entertain you with mind boggling stunts and action-packed stories in 16 handpicked movies. The action begins on March 18th from Monday to Thursday every night at 11pm only on MOVIES NOW.

Super Movies - Unstoppable and G.I. Joe: The Rise of Cobra

Catch the Oscar winning star performer, Denzel Washington and Hollywood?s rising star, Chris Pine, as they race against all odds to rein in a runaway train in MOVIES NOW Super Movie Unstoppable.

Inspired by actual events, this movie is an adrenaline rush fueled by director Tony Scott?s signature mark of propulsive action rooted in the reality of ordinary people placed in extraordinary circumstances. Jump on to your seats for this Hollywood blockbuster on Saturday, March 9th at 9pm.

With a month of spectacular content, MOVIES NOW adds to the action and adventure with none other than the most popular super soldier of all time ? G.I. Joe. Close on the heels of the release G.I Joe: The Retaliation in theatres on March 29th, MOVIES NOW airs G.I. Joe: The Rise of Cobra on Saturday, March 30th at 9pm.

Holi Day Special

This festive season only gets better with MOVIES NOW. Come celebrate the popular Indian festival of colours and the victory of evil with ?Holi Day Special? featuring fabulous, power packed Hollywood blockbuster movies like SWAT, Unstoppable, Monsters V/S Aliens and The Longest Yard. Don?t miss this epic line-up of your favourite movies starting 11am on the March 27th only on MOVIES NOW.

So, brace yourself to enjoy Hollywood?s most compelling action heroes make their way to your homes this March only on MOVIES NOW, Hollywood in HD!

MUMBAI: The greatest fear is not death, but how it comes... First time on Indian Television, MOVIES NOW, India?s No. 1 English Movie Channel will present its audience with the most enthralling action adventure that has gripped movie lovers all over the world last year. Premiering on Indian television will be the Hollywood Blockbuster ? The Grey, starring Liam Neeson. Don?t miss this nail biting Hollywood blockbuster on February 7th at 9pm only on MOVIES NOW Xclusive.

Written and directed by Joe Carnahan, The Grey is an impeccable example of a person?s determination to face his fears and achieve his goal. If you let the fear overcome you then, nothing is impossible. The American suspense thriller drama is adapted from a short story, Ghost Walker which highlights a thrilling tale of a group of oil men stranded in Alaska after a plane crash, who fight to survive in the wilderness as they are being chased by a pack of wolves in the harsh and mercilessly cold weather.

In this unruly escapade, Liam Neeson essays the role of a skilled huntsman who leads a group of rough necked men so they can return back home. Their journey embroils in a daily combat with the wild Atlantic wolves which puts these survivors in various life threating
situations. Watch the fascinating drama as the sheer fight for survival will drive you to the edge of your seats.

What makes this action thriller intensely powerful is how every small element is given justice to the fullest with its amazing special effects and award winning performances.

MOVIES NOW Xclusive, The Grey is sponsored by Toyota Fortuner, HDFC Life & Dulux Velvet Touch.

MUMBAI :This February watch the movies that hold a special place in your hearts. MOVIES NOW has handpicked movies from across the most loved genres that will keep you enthralled.

Gods of Hollywood

These are Hollywood?s A-listers, men and women go crazy about, idolize and hero worship. Meet the Gods of Hollywood: John Mc Clane, Tony Montana, Rocky Balboa, Spiderman, James Bond, Iron Man & Maximus Decimus Meridius in their blockbusters Iron Man, Die Hard, Sherlock Holmes, Scarface, Gladiator, Rocky and Die Another Day. Watch the dynamic icons of Hollywood, fight out the baddies, every night at 9pm starting 9thFebruary only on MOVIES NOW.

MOVIES NOW Xclusive

MOVIES NOW brings the much talked about adventure-thriller of 2012, for the first time on Indian television, ?The Grey?. The story of a group of oil drillers returning to civilisation when their plane crashes, stranding the survivors in the Alaskan tundra, but their biggest problem is the pack of savage wolves whose ?kill zone? they?ve stumbled into. Watch Liam Neeson in one of the most powerful Avatar of his career in High Definition only on MOVIES NOW airing on 2nd February at 9pm.

Adventure Diaries: An adventure can lie anywhere! Look beyond the obvious and find the little things that can transform each place into an adventurous destination. Live the adventure with The Chronicles of Narnia -The Voyage of the Dawn Treader, Harry Potter and the Half Blood Prince, Aliens in the Attic, The Adventures of Shark Boy and Lavagirl, Home Alone 1,2,3 and many more starting 4th February, Monday to Friday at 7pm.

Love Boat: Love rules this Valentine month! The channel brings you the most adorable romantic titles in its well-known series, Love Boat. Unravel the romance within you to catch your all-time favourite blockbusters - Two Weeks? Notice, Monster-In-Law, My Big Fat Greek Wedding, He?s Just Not That into You and I Love you, Beth Cooper from 11th to 14th February only on MOVIES NOW.

Warm your heart to blockbusters of the season only on MOVIES NOW

MUMBAI: January promises to be a helluva month for movie lovers. MOVIES NOW pays tribute to the legends of Kung Fu, the Grandmasters who are an inspiration to many. An exciting line up of movies packs a punch for the whole month.

Every Thursday at 9pm, you will come face to face with the highly-charged Grandmasters on your TV screens. A visual treat for the movie buffs, what better way to watch the great stunts than on High Definition?

?Grandmasters? will see the likes of Bruce Lee, Jackie Chan, Jet Li and Donnie Yen in the best of Kung Fu master pieces ever made.

The movie fest starts with Enter the Dragon, the most successful merging of both Hong Kong and American cinema in the martial arts film genre till date. What more can be said of the man whom millions consider one of the greatest action stars of all time. From the opening scene to the final fight scene it is Bruce Lee at his best.

Action and Comedy are a lethal duo if you have Jackie Chan and Chris Tucker kicking in. High on action and laughter is Rush Hour 2, the sequel that brings Carter and Lee back and starting off where the first Rush Hour left off - in China. Rush Hour 2 is one of the funniest movies ever made.

Up next is Jet Li starrer Legend of the Red Dragon, a story of a young father and his infant son beset by forces of evil and corruption. When they are forced into combat, spectacular and hilarious fast-motion Kung Fu sequences follow. This is one movie that will keep you on the edge of your seat.

Martial Arts fans get a chance to pay homage to the legendary Ip Man, the master of the masters in the next movie in line, Ip Man 2 - a semi-biographical film on the life of Ip Man, who is living under the iron fist of the British colonial rule. Ip Man 2 focuses on action, delivering a steady stream of expertly staged fight scenes.

Grandmasters is sponsored by Knorr and powered by TVS.

Watch the Grandmasters as they pack a heck of a wallop against the bad guys, spread the message of peace and showcase true valour all this month only on MOVIES NOW.

MUMBAI: Among millions, rises the ?one? with exceptional super powers, and the courage to face the deadliest. He who is rightfully not just a hero but a Superhero! These men with supreme strengths and a desire for a safer world unite on one platform in ?DREAM TEAM? this December. Every Thursday night will be a Superhero night starting 13th December, only on MOVIES NOW.

?With great power comes great responsibility?. With speculation of doomsday approaching, Superheroes have the responsibility of fighting through these toughest times and still come out strong, as a million hopes and dreams rest on them. Ordinary citizens during the day, these masked vigilantes surface and rescue innocent lives from pure evil and light the torch of hope when darkness rises, with their extraordinary abilities, powers and bravery.

These larger than life Superheroes unite to save the world. So get ready to witness a powerhouse of supreme strength with action, stunts, gadgets, physical prowess of the much loved Superheroes of Hollywood only on MOVIES NOW.

Dream Team is presented by Coke, powered by Nokia Lumia in association with Bacardi, Renault Duster and Hindware Join the ?Dream Team? every Thursday 9pm, only on MOVIES NOW