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Shifting consumer communication strategies by brands during COVID-19

MUMBAI: The COVID-19 pandemic has created an unprecedented situation for everyone around the globe. As far as brands and marketers are concerned, they are unsure of what they should be communicating to consumers. Though there is no fixed strategy, companies are coping in different ways. Follow...

MAM Marketing Brands
Mohit Ahuja joins Mirum India to head brand strategy & client services

MUMBAI: Mirum has brought onboard Mohit Ahuja as the director of brand strategy and client services. This position sees Ahuja with the responsibility of managing brand planning and client servicing divisions at Mirum. Mohit Ahuja comes with two decades of extensive agency experience across the...

MAM Marketing MAM
Brands re-learning how to stay connected internally

MUMBAI: COVID-19 has drastically changed the way we live and work. Brands and agencies are finding virtual ways to stay connected with the internal teams and clients. In a virtual panel discussion organised by indiantelevision.com, industry experts spoke at length about adopting the work from home...

MAM Marketing MAM
Shwapno makes Mirum India its marketing automation partner

MUMBAI: Mirum India has been appointed as the marketing automation partner by Shwapno, one of the largest grocery chains in Bangladesh. Shwapno operates over 60 physical outlets across Bangladesh and has an e-commerce portal for online ordering. Shwapno touches the lives of over 35,000 households...

MAM Marketing MAM
Are hashtags dying: The curious case of right digital strategy

DELHI: “Don’t hashtag, they’re thirsty,” Ellie (played by Jenna Ortega) tells the lead character of popular Netflix series You in one of the episodes of the recently released season 2. The 13-year-old girl was teaching the art of using social media to the subject, something that comes like second...

MAM Media and Advertising Digital Agencies

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