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MediaCom bags media mandate for Lionsgate Play

NEW DELHI: Following a competitive multi-agency pitch, GroupM’s media agency MediaCom has won the media mandate for Lionsgate Play in India. As their full form AOR, MediaCom will be responsible for the media strategy, planning, buying and implementation for all media as per Lionsgate’s requirements...

MAM Marketing MAM
"Covid2019 has shown how supply is critical to marketing": MediaCom's Soumak Banik

NEW DELHI: Despite the calamitous Covid2019 situation, TV channels and producers have steeled themselves and are rolling out fresh programming. The good news is that inventory fill rates have gone up. What needs improvement is the pricing of the purchase by media buyers from agencies. Almost every...

MAM Media and Advertising Event Agencies
Lalit Agrawal moves on from OMD India, joins ZEEL

MUMBAI: Senior media professional Lalit Agrawal joined Zee Entertainment Enterprises Limited (ZEEL) in April after ending nearly a decade-old stint with OMD India. He has joined as vice president - sales planning and strategy, as updated on his LinkedIn profile. Prior to that, Agrawal was serving...

Television TV Channels People
MediaCom announces key leadership appointments in Mumbai

MUMBAI: MediaCom has further strengthened its leadership team, with the announcement of key appointments and role changes in the Mumbai team. Vishal Shah has joined as managing partner, MediaCom West. In this role, Vishal will be leading MediaCom’s West clients excluding P&G. Rachana Monteiro...

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MediaCom wins media mandate for Citroën India

MUMBAI: GroupM's media agency, MediaCom, continues its expansion in the Indian market with the recent acquisition of the media mandate of Citroën India. The Citroën brand is a globally successful brand of the auto conglomerate, Groupe PSA.

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