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MediaCom Bags media mandate for ShareChat

MUMBAI: ShareChat, India’s leading regional social media platform, has appointed GroupM’s media agency MediaCom to handle its media mandate. The mandate pre-dominantly includes media planning for the brand’s first commercial in Tamil language. ShareChat is a social media and content consumption...

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Agencies, advertisers weigh in on BARC India filtering out outlier data

Recently, The Broadcast Audience Research Council India (BARC) announced that it is reverting to its earlier process of treatment of landing pages and filtering out outliers from the data as it released its week 23 ratings.

Television TV Channels Viewership
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MediaCom expands global executive leadership team

MediaCom has strengthened its Global Executive Committee with two senior appointments.

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MediaCom tops COMvergence New Business Barometer for 2018

MediaCom has been named as the world’s most successful agency network of 2018 in the COMvergence New Business Barometer Full Year 2018 report.

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Mediacom elevates Priya Choudhary as head of Mediacom West

In a key restructuring decision, Mediacom's Priya Choudhary has been elevated as the head of Mediacom West.

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