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MediaCom bags Uber’s global media mandate

MUMBAI: MediaCom has been appointed as Uber’s global media agency of record. The agency, which currently holds the account in the US and Australia, will expand its remit into every operational market for Uber across North America, Latin America, EMEA and Asia. Effective 1 January 2021, MediaCom...

MAM Marketing MAM
Network appoints Harish Shriyan & Amit Ray as executive directors

Network Advertising has appointed Harish Shriyan and Amit Ray as Executive Directors. Shriyan was earlier group CEO of Omnicom Media Group and has played a key role in establishing Omnicom Media Group in India. Prior to that, he held leadership positions in MediaCom. He has managed portfolios of...

MAM Marketing MAM
MediaCom bags media mandate for Lionsgate Play

NEW DELHI: Following a competitive multi-agency pitch, GroupM’s media agency MediaCom has won the media mandate for Lionsgate Play in India. As their full form AOR, MediaCom will be responsible for the media strategy, planning, buying and implementation for all media as per Lionsgate’s requirements...

MAM Marketing MAM
"Covid2019 has shown how supply is critical to marketing": MediaCom's Soumak Banik

NEW DELHI: Despite the calamitous Covid2019 situation, TV channels and producers have steeled themselves and are rolling out fresh programming. The good news is that inventory fill rates have gone up. What needs improvement is the pricing of the purchase by media buyers from agencies. Almost every...

MAM Media and Advertising Event Agencies
Lalit Agrawal moves on from OMD India, joins ZEEL

MUMBAI: Senior media professional Lalit Agrawal joined Zee Entertainment Enterprises Limited (ZEEL) in April after ending nearly a decade-old stint with OMD India. He has joined as vice president - sales planning and strategy, as updated on his LinkedIn profile. Prior to that, Agrawal was serving...

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