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EatQual: McDonald's new packaging for the specially-abled

NEW DELHI: Back in the noughties, McDonald’s as a brand was the great Indian equaliser. The brand was in dire straits after failing to win over Indian consumers whose palates and wallets were used to the taste and inexpensiveness of samosa, vada pao and chaat; so, McDonald’s switched gears and...

MAM Marketing Brands
When Burger King told patrons to order McDonald's

NEW DELHI: Fast food chain Burger King caused a stir on social media when it appealed to patrons to order from arch-rival McDonald’s and other competitors to help them survive the Covid2019 pandemic. Taking to Twitter, Burger King's UK team encouraged customers to support local restaurants during...

MAM Marketing MAM
DDB Mudra Group to handle integrated marketing communications for McDonald's India--north, east

NEW DELHI: DDB Mudra Group has been assigned the integrated marketing communications mandate for McDonald’s India - north & east (Connaught Plaza Restaurants Pvt. Ltd.). The enhanced scope will include digital marketing by 22feet Tribal Worldwide and digital media planning by OMD Mudramax, in...

MAM Marketing MAM
McDonald’s India – North and East reassures customers of safe service in these new series of videos

As the country returns to action in Unlock 1.0 and customers looking forward to once again enjoy their favourite meals, McDonald’s India - North & East is ensuring a safe and hygienic environment for its customers and employees. Whether it is dine-in, delivery, take-out or drive-thru, McDonald’...

MAM Marketing MAM
DViO Digital awarded McDonald’s India - north and east digital mandate

NEW DELHI: DViO Digital, an integrated marketing company with a digital-first approach has won the mandate to handle McDonald’s digital outlay in the north and east India. The account was won following a multi-agency pitch from New Delhi. The Pune-headquartered company is known for their tech-...

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