Malayalam
Report on Hindi News Viewership

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Zee goes into overdrive down south as festive season approaches

Down south, leading Indian TV network, Zee Entertainment Enterprises Ltd (Zeel) is penning a new script in its run up to the festive season. When the Indian government announced the lockdown, it slammed the doors tight on the inflow of revenues for the whole economy – with the exception of a few...

Television TV Channels GECs
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Regional Music Consumption Hit A 3-Year High in 2019

Mumbai: India's No.1 music streaming app, Gaana’s annual report on the country’s music consumption trends registered an unprecedented demand for regional music. This genre accounted for more than 1 Bn music streams in Dec 2019, registering an incredible (8X) growth in the past 2.5 years - making...

MAM Marketing MAM
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Onam week witnesses 65% rise in FCT on Malayalam channels: BARC

Broadcasters always witness growth in the viewership during festive season which leads to growth of advertising volume and revenue on the channel. Hindi GECs have the lion’s share with regards to viewership but the contribution from regional channel is also growing these days.

Television TV Channels Viewership
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BARC week 24: No changes in the Bengali, Bhojpuri, Kannada, Malayalam, Marathi sectors

MUMBAI: No changes were observed in the Bengali, Bhojpuri, Kannada, Malayalam, Marathi space in BARC data for week 24. In the Tamil segment, Star Sports1 Tamil emerged as the new player by replacing Star Vijay Super on the and fifth position.  Star Maa continued to be on its leadership position in...

Television TV Channels Viewership
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Sony Marathi new player in BARC data week 48

BARC data for week 48 shows that in the Bengali space, Zee Bangla and Star Jalsha continued to be in the first and second positions. No changes were observed in Bhojpuri, Kannada, Malayalam and Tamil segment. In the Telugu space, Star Maa retained its first position. Sony Marathi emerged as the new...

Television TV Channels Viewership