Mumbai: The latest campaign rolled out in Maharashtra circle highlights Tata Docomo?s latest tariff plan where all local calls would be charged at only 20 paise per minute, making it the most unique offer in town. The campaign tag line ?Ab Baaton ko lag gaye pankh?, communicates that Tata Docomo now gives you the wings of freedom to talk endlessly without worrying about the tariff charges. Milestone Brandcom innovatively conveyed this message by adding dynamic flapping 3D wings on billboards in a synchronized motion. The innovation was executed in Pune & Nagpur.

Mr Anupam Verma, COO, Tata Docomo, Maharashtra Circle said, ?The communication objective was to communicate the offer in the most unique way to attract maximum eyeballs & mindshare. The gigantic wings flapping on the billboard indeed created talking points for the brand and communicated the offer in the most attractive way, breaking through the clutter.

About Milestone Brandcom

Milestone Brandcom is the fastest growing Out-of-Home (OOH) advertising & media company with operations in 42 cities across India providing services in over 1000 towns. The company offers through the line advertising solutions for brands nationally across multiple OOH media touch points. From creating brand awareness to delivering brand experiences & customer engagement programs with brand promotions & events, in addition to providing consistent brand behaviour right up to the last mile in the retail environment.

With a turnover of 250 crore in 2 years of operations with 150+ people on board and having 42 network offices, Milestone Brandcom is already the largest OOH agency and the most awarded agency in India. Set up with a vision ? ?To be the best integrated OOH brand solutions agency in India and bring about a healthy and positive change through strategic planning, innovative technology and creative solutions?, Milestone Brandcom has already set a couple of benchmarks in the industry, being the first to bring skies airship advertisement in India & also the first to bring into India the concept of live projections on a billboard.

Milestone Brandcom currently executes OOH media duties for 75 established brands in India including key accounts like Tata Photon- Docomo, COLORS, McDonalds, Binani Cement, Axis Bank, L?Oreal, HDFC Mutual Fund, Dish TV, DSP Blackrock and Franklyn Templeton. To know more visit www.milestonemedia.in

Mumbai: The success of Zee News, the nation?s most trusted news channel, has once more been acknowledged by the Limca Book of Records 2011-12. After its environmental campaign ?My Earth My Duty? was listed, the channel will find mention for organizing and executing India?s largest voter awareness campaign ?Aapka Vote Aapki Taaqat?.

Addressing the issue of decreasing voter percentage as a part of its responsibility as the fourth estate, Zee News rolled out the campaign to sensitize voters about the importance of voting to ensure a responsive, accountable and democratically elected government.

Launched during the Lok Sabha elections in 2009 with exclusive support from the Election Commission of India, the initiative registered phenomenal success. The drive continued to make waves in the Assembly elections of Maharashtra, Haryana, Arunachal Pradesh, Bihar & West Bengal, and the recent 2012 Assembly elections. Consequently, the public service campaign is acknowledged as one of India?s biggest and most credible voter awareness drives.

In an attempt to reach the grassroots of India, given the different cultures and lifestyles, Zee News left no stone unturned. The message was spread not just on TV, but also on Radio, Internet, Mobiles and other conventional mediums covering more than hundred cities and villages. To ensure wider & maximum possible reach, Zee News also brought together various reputed media organizations with just one objective in mind - to turn the world?s biggest democracy into a force to reckon with.

Speaking on behalf of Zee News, marketing head Mr. Rohit Kumar said, ?I am very happy that the initiative has been recognized, and has set standards for the industry to follow. In fact, to raise an issue that concerns people?s lives and turn it into a crusade has always been Zee News? forte. Aapka Vote Aapki Taaqat also dovetails with the channel?s belief that an empowered thought leads to an empowered nation.?

For more information, you may please contact: Ms Monisha Gupta (91-9891272725).One can also visit the following link for further details:
http://www.limcabookofrecords.in/subcategory_detailed.asp?cat=Government&id=14#

MUMBAI: Mobile operator Idea Cellular has announced innovative 3G Data plans for its prepaid and postpaid mobile customers in Maharashtra, Goa.

The new data plans allow Idea prepaid and postpaid 3G customers to experience unlimited 3G services, with rentals starting from Rs. 750 for post-paid customers and Rs. 950 pre-paid customers.

Idea has introduced unlimited 3G data plan for its customers thereby becoming 1st GSM operator to have 3G unlimited plans on Mobile Phone & Data Cards

Idea Cellular COO Maharashtra, Goa Rajendra Chourasia said, ?We have noticed that the customers in Maharashtra and Goa have high data usage and requirements. To meet the growing demands of our 3G customers we have introduced these unlimited 3G data plans on the Mobiles and NetSetters in the circle. We have always supported our customers? requirements with the best voice and data benefits and these innovative offers allow Idea customers to have high-speed wireless network access on the go and unlimited surfing without bothering about the bill?.

Mumbai: Maharashtra has had a special place in the history of progressive India. It has produced leaders who have made a great contribution to the development of the country in all walks of life. Be it politics, music, sports, films, literature, theatre, fashion, business, social service, farming, journalism or medicine, Maharashtrians have scripted many of India?s grand success stories.

In this fame-obsessed time, there are people doing phenomenal work without any expectation of recognition. There are people who have contributed to the society and served their respective fields with the devotion that can inspire many. They have been appreciated well now its time to give due recognition them, now its time to honor them!

A man who collects money in the local trains to build a school. A coach who helps kids succeed at the international level in the forgotten game of Kabaddi. A police constable who lost his arm while diffusing a bomb. These are the real heroes of our society showing real courage in everyday life. We take it upon ourselves to honour these unsung heroes who, with their undying dedication and passion, are making this world a better place.

Zee 24 Taas, the first 24-hour Marathi news channel takes great pride in felicitating these real heroes of Maharashtra. Zee 24 Taas Ananya Sanman is a unique platform which gives due recognition to these real heroes who have considerably contributed in their sphere of work. People who have done great deal of work in their fields but still go un-recognized and stayed away from limelight.

In its first year, Ananya Sanman 2008 honored the Marathi achievers from various fields who achieved fame in their respective arena of work.

In the second & third year, Ananya Sanman 2009 & Ananya Sanman 2010 honored the un-sung heroes from various fields who have done in-comparable work in their respective sphere.

The fourth edition is also a continued effort for carrying forward the tradition of "Sanman" and honoring the extraordinary. There are seven different categories that have been chosen to honor unsung heroes. These categories are; Entertainment, Sports, Farming, Education, Environment, Social Service and Bravery.

The recipients of these honors will be felicitated by the hands of veterans of those respective fields.

The concluding part to this ceremonious occasion sees a life time achievement honor to a legendary person with a stature.

The previous editions have witnessed the presence of eminent personalities from politics, business, culture & sports. Hon?ble Chief Minister & Dy. Chief Minister were the chief guests for the ceremony in respective years.

Zee 24 Taas Ananya Sanman 2011 is being hosted in association with Loksatta. Tata Sumo Gold, LIC of India, Axis Bank, Ideal e-live, and Rambandhu Masale are the associate sponsors whereas TJSB Bank is the official banker.

MUMBAI: Take a journey into the parallel world where the known and the unbelievable coexist as STAR Pravah, Maharashtra?s favourite entertainment channel brings to you Anolkhi Disha, a thriller series of fascinating stories by noted writer Narayan Dharap. Anolkhi Disha marks the directorial debut of Mahesh Kothare on Television as he narrates some of the most unimaginable tales. The show premieres on December 9th, every Friday-Saturday from 9.30 - 10.30 pm.

Narayan Dharap, a celebrated thriller genre writer is loved by most Marathi readers. Like his books, the show Anokhi Disha will also focus on chronicles that are beyond the realm of reality. It talks about interplay between the unidentified and the expected. A must watch for all who love to uncover what is unheard of.

Commenting on this path breaking concept, Shrabani Deodhar, Head of Programming, STAR Pravah says, "Star Pravah always aims to give his audience something new and refreshing. We now bring to our viewers Anolkhi Disha which presents stories written by Narayan Dharap. I am positive that the show will captivate our audiences and transport them to the mystical world of the unknown"
Yogesh Manwani, VP Marketing, STAR Pravah says, "With Anolkhi Disha which is a thriller fiction, Star Pravah is now expanding its existing established genres. We are committed to serving the audiences content that which has never been explored on Marathi Television. Anolkhi Disha is a step towards achieving this goal."

Mahesh Kothare says." Anolkhi Disha is series of assorted stories by Narayan Dharap. It is a sincere attempt to give our viewers an idea about thriller fiction. This has not been attempted so far by anyone on Marathi television and I am glad we are the pioneers in the genre."

STAR Pravah, Maharashtra?s favourite Entertainment Channel has been growing from strength to strength ever since its inception in 2008. The channel touched the magical mark of 214 GRPs in Week 46 and has been delivering successful shows like Pudhcha Paul, Swapnanchya palikadle, Don Kinaare?Doghi Aapan and many more. The World Television Premiere of Moraya had recorded a TVR of 4.2, making it the highest viewed movie across all channels.