Mumbai: The tenth edition of the world?s advertising portfolio review-cum-recruitment event, Portfolio Night 10, was hosted for the third time in Mumbai at Four Seasons, on May 23, 2012.

This was the first time that Lowe Lintas and Partners played host to this prestigious event after Ogilvy hosted it for the last 2 years. Given the significance of encouraging and motivating new talent in our industry, the mantle of organizing Portfolio Night in Mumbai was taken up by Lowe Lintas and Partners this year.

Initiated in 2002 by ihaveanidea, Portfolio Night is one of the largest communities of the international advertising industry. It is an annual event where top creative talents in advertising come together to review the portfolios of students, juniors and creative aspirants. While it helps youngsters gain feedback and guidance on their skill sets, top notch creative directors get to spot potential talent.

The total number of participants this time was a whopping 84, a number which has only increased in the last 3 years. In all, 24 creative heads from different agencies judged the work. The participants hailed from 13 Indian cities including Agra, Aurangabad and Kanpur.

The judging process was exactly the same as last year?s. The aspirants were divided into three batches and every aspirant had his/her portfolio reviewed by three creative directors.

In the words of Mr Arun Iyer ? NCD, Lowe Lintas and Partners, ?Hosting Portfolio Night is one way for us at Lowe Lintas and Partners to give back to the community. We would want young creative guys to come in and get the chance to talk to some of the best known CDs in the country. It?s only when you sit in front of someone who has the experience and the maturity that you understand what?s frivolous and what?s really important in a given context. Portfolio Night is thus the right opportunity to get a Reality Check?.

Lowe Lintas and Partners has always supported industry wide events that help build not only the advertising community but encourage and inspire new talent to join the industry. Portfolio Night has become one such noteworthy program.

The top CDs from the industry attended and reviewed the work of young, enthusiastic and creative young talent aspiring to become successful advertising professionals.

The creative heads who judged the work at the event included R Balki, Chairman & Chief Creative Officer; Lowe Lintas and Partners, Arun Iyer National Creative Director, Lowe Lintas; Sonal Dabral, Chairman & Chief Creative Officer, DDB Mudra Group; Bobby Pawar, Chief Creative Officer & Managing Partner, JWT India; Nitesh Tiwari, Executive Creative Director, Leo Burnett India; Prasoon Joshi, Executive Chairman, CEO McCann Worldgroup India, McCann Erickson; Agnello Dias, Chairman and Co-Founder, Taproot India amongst others.
Since its inception, Portfolio Night has always been held on the same evening, simultaneously, across cities. This year Portfolio Night 10 took place across 18 cities worldwide at the same time.

This year?s Portfolio Night was partnered by Idea, ICICI Prudential, Tata Tea, Tanishq and Fastrack.

MUMBAI: LinOpinion - The PR division of Lowe Lintas India adds yet another powerhouse brand to its portfolio with Polaris India Pvt. Ltd., a wholly owned subsidiary of Polaris Industries INC. Polaris Industries is the Minnesota based World‘s No. 1 Off-Road Vehicles company. It is a recognized leader in the production of innovative, high quality off-road vehicles (ORVs). These include all-terrain vehicles (ATVs) for recreational and utility use, snowmobiles, military and government vehicles, motorcycles and on-road electric powered vehicles.

LinOpinion will partner with Polaris to develop the best communications route to assist the brand‘s foray into the Indian market. Although Off-roading as a concept is still in a nascent stage in India, Polaris with their sector expertise and world-class products are all set to take the Indian market by storm.

Mr. Pankaj Dubey, Managing Director, Polaris India Pvt. Ltd. said, "We are very confident that through our association with LinOpinion and their expertise we will be able to create a distinctive identity for the brand. Our aim is to build awareness not only for the brand but the entire category. We are confident of LinOpinion‘s strategy and we look forward to a strong and long-term relationship with them".

Mr. Ameer Ismail, Executive Director, Lowe Lintas said, "We are extremely proud and eagerly look forward to work with a prestigious brand like Polaris India. This feeds into our objective to represent the world‘s best brands. We hope to partner the brand every step of the way by supporting them with their business and communication objectives."

About LinOpinion

Established in 1994, LinOpinion is the Public Relations division of Lowe Lintas. It is the exclusive Indian affiliate of Golin Harris, the leading international PR firm of the Interpublic Group. LinOpinion provides Brand Image Consultancy to leading MNC and Indian companies and has the following dedicated industry practices: Consumer Marketing, Corporate & Finance, Wellness, Social Media, Lifestyle & Entertainment and Technology. With a pan India presence, LinOpinion today is the preferred PR agency partner for leading companies across sectors.

MUMBAI: Lowe Lintas, one of India?s largest and most storied communication groups has won a staggering number of new accounts across the country this year. In just the first 9 months of this year, the agency has signed on 80 new clients; and with 3 months left to go this year, is hoping to cross the 100 mark for the year. Lowe Lintas has won these businesses across the country - in both metros and non-metros; and in advertising and in specialist communication fields like PR, Healthcare, Rural and Design.

So while wins for Lowe Lintas? advertising division include names like DLF, Suzlon, 3M, Tata Interactive, Birla Ultratech, Videocon D2H, GE Healthcare, UIDAI, Muthoot Pappachan Group and Expedia; its specialist PR division, LinOpinion?s wins include businesses like Tourism Victoria, Starwood Hotels & Resorts, Samsonite and Times Now. Lowe Lintas? specialist Healthcare division, LinHealth?s wins include Cadila Pharmaceuticals, Bayer Pharmaceuticals and Sun Pharma; its specialist Rural Communications division, LinTerland has been signed on by Johnson & Johnson and Nokia.

Speaking on this performance, Joseph George, CEO, Lowe Lintas India said, ?I personally believe that the tremendous equity that Lowe Lintas enjoys is under leveraged. Which is why, we set ourselves an aggressive growth target for 2011 and simultaneously went about putting in place an ?enabling eco system?. I am happy to say that the first 3 quarters have been spot on plan; with every win making everyone across levels and functions hungrier the subsequent quarter. What is equally gratifying is that we have been able to win businesses across not just diverse categories, but also across all our offerings ? Lowe, LinOpinion, LinHealth, LinTerland, LinProductions, LinTeractive and dCell.?

Editor?s Notes: Lowe Lintas is a wholly owned subsidiary of the Interpublic Group, and one of the star offices in the Lowe+Partners network. Besides advertising, Lowe Lintas India offers holistic marketing services that include Public Relations, Corporate Identity and Design, Digital Solutions, Direct Marketing and CRM, Rural Communication, Branded Content, Healthcare Communication and Film Production. Employing over 650 people across eight cities in India, Lowe Lintas is the agency that gave the country its very first Indian television commercial, and is today a household name synonymous with exceptional communication platforms. Its client portfolio includes both long standing relationships with companies such as Hindustan Unilever, Idea Cellular, Tata Tea, Johnson & Johnson, Dabur, Bajaj Auto, ICICI Life Insurance, BPCL, Britannia, Maruti Suzuki, Titan, Tanishq, MRF and new successful partnerships with Havells, Micromax, ET Now, Tata Croma, Hindustan Times and Axis Bank.

Mumbai, 8th Sept, 2011: IDG India?s CIO magazine has awarded the CIO100 Award to Lowe Lintas at the 6th annual CIO100 awards in Pune on Saturday, August 27th, 2011 at the Marriott, Pune. The annual award program recognizes organizations that exemplify the highest level of operational and strategic excellence in information technology (IT). This year?s award theme was "The Creative 100," which recognized a hundred IT leaders from leading Indian organizations for their creative use of enterprise technologies to meet their organizations? business challenges.

Lowe Lintas, is the leading Advertising Agency known for many famous creatives like ?What an Idea, Jaago re & Daag Achhe hai?. Lowe Lintas is also a leader in leveraging technology for business advantage. Loweconnect is the corporate intranet portal (based on MOSS 2010) which is used by Lowe Lintas team for various transactions as well as collaboration. The mix of base transactions like leave & attendance, polls & surveys coupled with creative content sharing and collaboration drives the steady usage of this platform with an average of 70% consistent usage. The business & IT team have also worked together on leveraging various variants of the portal framework which cover customer interface as well as an internal knowledge repository. There is a well-defined roadmap to further enhance this platform. Pravin Savant, Chief Technology Officer, Lowe Lintas says ?This is clearly a case of sustained interest & drive - thanks to the Business Leader?s vision of using technology to make a difference.

Vijay Ramachandran, Editor-in-Chief, IDG Media added, ?Our congratulations to the winners of 2011, for not shying away from experimenting with new technologies or finding unique IT solutions to meet their business challenges?