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From menstrual hygiene to career counselling; Lodestar UM concludes another satisfying chapter of Impact Day

MUMBAI: Giving back to the society is an integral part of Lodestar UM. So every year the agency shuts its offices on a work day and every employee engage in philanthropic work across Mumbai, Delhi and Bengaluru. This year from educating destitute women on menstrual hygiene to helping children in...

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Only 3% of brands in Tamil Nadu advertise on both TV and digital

Marketers advocated for the need to create ads simultaneously for television as well as digital to penetrate deeper in regional markets like Tamil Nadu, at the recently concluded Tele-Wise Tamil 2019. The event was organised by Indiantelevision.com to acknowledge the vast pool of opportunities...

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Tele-Wise Tamil's inaugural edition advocates greater involvement of national advertisers in regional markets

Indiantelevision.com hosted the inaugural edition of Tele-Wise Tamil, yesterday in Chennai, with the aim of propelling the power of television in one of India’s biggest regional markets. The event offered a platform to stakeholders in the state’s TV industry to understand, analyse, and find...

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Lodestar UM wins Mattel’s media mandate

MUMBAI: Following a competitive pitch, IPG Mediabrands network agency Lodestar UM has won the media mandate of Mattel; the iconic toy maker that has created several children’s brands including Barbie, Hot Wheels, Fisher-Price and Thomas & Friends etc. The account will be handled out of the...

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