Lodestar UM


Latest News

Only 3% of brands in Tamil Nadu advertise on both TV and digital

Marketers advocated for the need to create ads simultaneously for television as well as digital to penetrate deeper in regional markets like Tamil Nadu, at the recently concluded Tele-Wise Tamil 2019. The event was organised by Indiantelevision.com to acknowledge the vast pool of opportunities...

MAM Marketing MAM
Tele-Wise Tamil's inaugural edition advocates greater involvement of national advertisers in regional markets

Indiantelevision.com hosted the inaugural edition of Tele-Wise Tamil, yesterday in Chennai, with the aim of propelling the power of television in one of India’s biggest regional markets. The event offered a platform to stakeholders in the state’s TV industry to understand, analyse, and find...

MAM Marketing MAM
Lodestar UM wins Mattel’s media mandate

MUMBAI: Following a competitive pitch, IPG Mediabrands network agency Lodestar UM has won the media mandate of Mattel; the iconic toy maker that has created several children’s brands including Barbie, Hot Wheels, Fisher-Price and Thomas & Friends etc. The account will be handled out of the...

MAM Marketing MAM
Lodestar UM and Cheil India retain media duties for Samsung India

South Korean multinational conglomerate Samsung has once again handed over its media duties in India to its longstanding agencies Lodestar UM and Cheil India.

MAM Media and Advertising Account
Lodestar UM wins media mandate for Zomato

Lodestar UM, part of the IPG Mediabrands network, has won the media mandate of global online restaurant reviews and food delivery platform, Zomato , following a competitive pitch.

MAM Media and Advertising Account

Sign up for our Newsletter

subscribe for latest stories

* indicates required