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OACT2021: The evolution of Connected TV in India

The addressable connected TV (CTV) advertising universe is estimated at six to eight million, according to mediasmart, an Affle company, India and SEA, senior director- brand and strategy Nikhil Kumar. The CTV evolution has arrived in India. Today, you can easily join the CTV ecosystem via a smart...

Television TV Channels Viewership
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Indian pay TV ecosystem yet to optimise HD viewing opportunity

Industry leaders have emphasised over and over again that despite recent developments and change in consumer preferences, pay TV will continue to coexist with over-the-top (OTT) platforms. On the other hand, the need for a sustainable business model is also undeniable amid the rapid flux in the...

Cable TV Local Cable Operators
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VBS 2021: The way forward for linear TV ecosystem

The debate of over-the-top (OTT) platforms versus pay TV has been centre stage in media and entertainment conversations over the last couple of years. More recently, the subject has died down as the industry reached the conclusion that both linear TV and on-demand TV will co-exist in India for a...

Cable TV Multi System Operators
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Guest column: How OTT platforms can keep customer churn at bay

The breakneck speed of OTT growth currently underway across the globe, improvements in internet speeds, and the addition of improved technology have been advantageous for millions of users to gain access to content on the go.

iWorld Over The Top Services
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Guest column: Looking back at 20 to look ahead at 21

MUMBAI: Many media and entertainment industry professionals would have already activated their “OOO” messages, while the others would be counting down to call time on what would have been the craziest year yet in their careers. However, before we do that, a little bit of looking back and some...

Specials Year Enders