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MUMBAI: WPP’s data investment management division Kantar has acquired a majority stake in its partner in Denmark and Sweden, Millward Brown Denmark ApS. Since joining the Millward Brown network as a licensee in 1997, the company, with offices in Copenhagen and Stockholm, has grown to become one...
FAST brings together companies and products including GroupM, Kantar, WPP Data Alliance, CrayonData and Jivox, to build sector specific solutions.
comScore and Kantar will share more details on these developments at the Mobile Marketing Association (MMA) Forum Indonesia during a joint presentation on The Future of Mobile Measurement.
Ribeiro takes over the role from Renee Smith, who is leaving to join the Colorado-based research company GutCheck.
For the first time, marketers can activate WPP's proprietary data assets within Facebook. Data assets from GroupM, Kantar and Wunderman's KBM Group will be connected and activated on Facebook, in a way that respects consumer privacy.
