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Liva launches its new campaign #LiveYourFlow

Liva, the ingredient brand from the house of Aditya Birla Group, launched its latest campaign #LiveYourFlow which features Bollywood Superstar Kangana Ranaut. This is the first-time that the brand has taken a unique route of releasing the campaign first on digital platforms including social media.

MAM Marketing MAM
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LIVA outshines in mall space with unique innovation

Mumbai:  Liva, the new age fabric brand from the Aditya Birla Group, is back with its unique campaign, a life size mannequin of the brand ambassador Kangana Ranaut dropped down across malls in Delhi, Mumbai, Bangalore, Hyderabad, Kolkata and Pune.

MAM Marketing Brands
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Content is supreme, lyrics are vital, says Farhan Akhtar at NDTV conclave

MUMBAI: "If the story is not good, then no matter where you shoot the film it doesn't matter. Content has to be supreme. There was a time when music became more important than lyrics. Audience would not even remember the lyrics. That is changing now. The thought that if you have one hit number in...

Specials Promonet feature
Rangoon... What a debacle!

Every filmmaker wants his own ‘all time classic’ and it is best not to confuse such a filmmaker with a realistic, practical maker with business sense. This lot is usually pretentious and indulgent kind. He wants his own Gone With The Wind, a Doctor Zhivago, Mary Poppins, Sholay, Hum Aapke Hain Koun...

Movies Hindi
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Amazon Prime to premier T-Series new films

Amazon’s intent is very clear: amass content, which gives it an unassailable advantage for its OTT service Amazon Prime Video India. With a war chest of $5 billion, it can well afford to. Cricket and movies is what it is focusing on.

iWorld Over The Top Services

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