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Bombay Dyeing eyes 20-30% revenue from e-commerce by 2021

MUMBAI: A customised bed sheet with an image of your favourite travel destination, family or just a picture that you clicked. Sounds fancy? Well, bath and bedding company Bombay Dyeing has launched a new campaign to target the millennial consumer where they can upload an image on the company’s...

MAM Marketing Brands
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DoIt Talent Ventures appoints Murtuza Madraswala as business head

MUMBAI: DoIt Talent Ventures, a talent management firm, has appointed Murtuza Madraswala as the business head, Indiantelevision has learnt. Lead by Dharshana Bhalla and Radha Kapoor Khanna, the company marked its entry into the Indian market in April this year.

MAM Media and Advertising People
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Sofit promotes energetic life in latest ad

MUMBAI: Sofit, the soy milk brand from Hershey India, has released its latest ad featuring brand ambassador John Abraham. The new ad is aimed at strengthening Sofit’s proposition of ‘Healthy Energy to Do More’, given that it is fortified with protein, omega 3 and vitamins and comes in a range of...

MAM Media and Advertising Ad Campaigns
Nissan India launches IGNITE 2.0 campaign

MUMBAI: Nissan India has launched the second phase of its IGNITE brand campaign with a focus on car enthusiasts ahead of the upcoming International Cricket Council (ICC) Champion’s Trophy tournament. A new TVC featuring John Abraham and Sushant Singh Rajput for the IGNITE 2.0 campaign was rolled...

MAM Media and Advertising Ad Campaigns
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'Force 2' piracy: Viacom18 registers FIR; KSS blames it on a theatre

MUMBAI: The Cyber Crime Investigation Cell, BKC, Mumbai, has registered an FIR against K Sera Sera Digital Cinema Ltd (K Sera Sera) upon a complaint filed by Viacom18 in relation to online piracy of its film ‘Force-2’.

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