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YouTube joins the race of making original localised content

MUMBAI: Till now in several markets including India, YouTube’s ad based model is more popular than the premium ad-free service. Now, in order to draw new customers to its paid subscription service, YouTube is creating scripted series and other original programing for international markets including...

iWorld Over The Top Services
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BARC week 27: Sony sports cluster captures all top five slots

MUMBAI: The 2018 FIFA World Cup Russia continues its strong run for football viewership in India in its fourth week and guided Sony Pictures Network (SPN) India’s sports cluster to obtain all top five positions in the BARC all India ratings.

Television TV Channels Sports
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PwC predicts global emergence of 'Convergence 3.0' as services' distinctions blur

MUMBAI: PwC’s Global Entertainment and Media Outlook 2018-22 has predicted global revenues are expected to grow with a CAGR of 4.4 per cent from 2017-22 to $ 2.4 trillion in a digitally-driven world where the distinction between print and digital, video games and sports, wireless and fixed internet...

iWorld eNews
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Japan’s most popular show Doctor-X is now streaming on ZEE5

ZEE5, India’s largest digital entertainment platform, has released Doctor-X, its first Japanese show dubbed in Hindi. The medical drama follows the story of Daimon Michiko, a charismatic and unorthodox freelance surgeon who works at different university hospitals, where her questionable practices...

iWorld Over The Top Services
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Coca-Cola set to debut in Japan’s alcoholic drink market

Iconic soft drink brand Coca-Cola is set to start a new chapter with a plan to launch its first alcoholic drink. Stepping out of its area of expertise, the company will make a debut in the low-alcohol category with the creation of a popular type of Japanese alcopop known as chu-hi.

MAM Marketing MAM

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