MUMBAI: The cricket fan base in India is very homogeneous, making it easier for advertisers to address a mass nationw
MUMBAI: The IPL ratings have gone down below the 3.5 TVR for the first time, marking a new low in its viewership.
MUMBAI: The fifth season of the Indian Premier League is settling down to lower ratings than its previous edition, ma
MUMBAI: United Breweries-owned Kingfisher has become the ‘Good Times‘ partner of six IPL teams - Delhi Daredevils, Mu
MUMBAI: The ratings for the fifth season of the Indian Premier League have failed to improve after a softer opening,
MUMBAI: The IPL fever is gripping viewers of Hindi general entertainment channels.
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