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Mediabrands India’s digital arm Interactive Avenues has been roped in to handle the digital creative mandate for Hindustan Unilever Ltd’s leading dishwash brand – Vim. The agency won this mandate through a highly competitive pitch process and will handle the account through their Mumbai office.
Mumbai: The first year after covid, 2022 has been that of exoduses and incomings, alike, for the media agency business. Not only the creative side, but the media side of the advertising industry, too, faced the backlash of the economic recession, which has directly or indirectly led to a toss-and-...
Mumbai: Mediabrands India’s Interactive Avenues has appointed Siddharth Barjatya to head its analytics function. This is Barjatya’s second stint with Interactive Avenues. He will be based out of the company’s Mumbai office and will report to COO Shantanu Sirohi. An alumnus of IIM Bangalore,...
Mumbai: Mediabrands India’s Interactive Avenues announced the appointment of Ashutosh Nagare as vice president & head of performance marketing. Nagare will be based out of the company’s Mumbai office and will report to the company's executive vice president of media, Harish Iyer.
Mumbai: A reprise network company, Interactive Avenues, and the digital arm of Mediabrands India, have won the digital media duties for A23 Games. The account will be led out of the agency’s Bengaluru office. A23 Games is India's leading multi-gaming platform with 16+ years of experience in the...
