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Online advertisements influence 55% of health insurance buyers: WATPapers

Hybrid digital agency from Dentsu Creative India WATConsult has released its latest issue of monthly WATPapers titled ‘Consumer’s outlook towards health insurance.’ The report explores how the Covid-19 pandemic has transformed the consumer perception about insurance, as more individuals felt the...

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Policybazaar unveils new term life ad campaign featuring Pankaj Tripathi

Online insurance marketplaces Policybazaar unveils its newest brand campaign featuring actor Pankaj Tripathi to raise awareness quotient regarding the significance of term life insurance. Presented with a healthy dose of humour, the ad film is aimed at individuals who procrastinate the crucial...

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Bajaj Allianz Life Insurance launches personal finance education campaign

Bajaj Allianz Life Insurance has launched an educational initiative under the theme “Life Goal Mantras”. The campaign aims to simplify personal finance and insurance concepts collaborating with content creators.

MAM Media and Advertising Ad Campaigns
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Future Generali promotes insurance for pet dogs with new campaign

Mumbai: Good dogs can make bad decisions. With this thought in mind, Future Generali India Insurance (FGII) has launched a digital campaign called ‘Oh My Dog!’ to create awareness around the importance of purchasing dog health insurance cover towards protecting our furry friends. With FG Dog Health...

MAM Media and Advertising Ad Campaigns
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Acko launches new print campaign for its paperless service

Mumbai: Acko, a new-age insurance company has released a print campaign with Ogilvy India to communicate the advantage of using its paperless services over traditional insurance providers, to the digitally-savvy youth. Insurance companies in India are known for the truckloads of paperwork they make...

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