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Initiative wins media mandate for Dish TV, Videocon d2h

Following a multi-agency pitch, Initiative, the global full-service media agency network of IPG Mediabrands, has won the media mandate for Dish TV and its recent addition Videocon d2h.  

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Arun Sharma elevated to COO for Delhi business at Initiative

Initiative, which is a full-service media agency from IPG Mediabrands, has promoted Arun Sharma to the role of chief operating officer for Delhi business.

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Vaishali Verma becomes CEO at IPG Mediabrands

MUMBAI: Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, has announced a major elevation and restructuring.

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