influencer marketing


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Bhuvan Bam trying to change endorsement model with his brand associations

The simple narrative of the marketing world is undergoing a drastic transformation right from storylines to faces.

MAM Media and Advertising People
Vegan handbag brand Baggit to up marketing spends to 8% of overall budget

Veganism has taken the world by storm. Surprisingly, the cruelty-free lifestyle has found a space not only in the kitchens but also in the wardrobes of its patrons. Much before the wave of vegan lifestyle rose to its crescendo, a home-grown brand had adopted this into its products exceptionally.

MAM Marketing MAM
Brandie to focus on brand loyalty and community building in India

Taking the trend of influencer marketing one step further by introducing real brand loyalists and customers in the paradigm, the world’s first crowd marketing platform, Brandie recently entered India after creating a lot of buzz in Sweden and the US.

MAM Media and Advertising Digital Agencies
Influencer marketing firms will always be in beta: BuzzOne founder

Influencer marketing is one of the fastest growing phenomena in the marketing mix of brands today. As per ‘The Influence Report’ released by Zefmo Media Private Limited in 2018, 89 per cent of the marketers believe that influencer marketing is effective in driving brand message across, and 62 per...

MAM Media and Advertising Digital Agencies
Brands likely to prefer OTT over linear TV, says DViO founder & CEO Sowmya Iyer

In today’s digital-led world, brands need to reposition themselves and DViO Digital is doing its bit being one of the largest integrated marketing companies in India. The company takes pride in its creative, technical, and digital expertise. It also runs a startup incubator of over 18 companies and...

MAM Media and Advertising Digital Agencies

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