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GUEST ARTICLE: The future of brand marketing using influencers

Mumbai: ‘Influencer marketing is the future,’ ‘Influencer marketing helps brands reach millions,’ and ‘Influencer marketing has limitless potential.’ We see such statements across articles, news, blogs, etc. As we dissect the relevance and future of influencer marketing, let’s clarify what it is.

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India’s influencer marketing industry to touch Rs 2,200 crore by 2025

Mumbai: Social Beat’s influencer marketing platform, influencer.in, has released the Influencer Marketing Report 2022 to provide insights on how influencer marketing has become one of the most important channels that big brands are leveraging as part of their digital marketing. The report is based...

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QYOU Media elevates Karan Pherwani & Mrunali Dedhia to vice president of Chtrbox

Mumbai: QYOU media subsidiary Chtrbox has announced the promotion of Mrunali Dedhia and Karan Pherwani to further strengthen its leadership team. Dedhia and Pherwani have both been crucial in building Chtrbox to its nationwide position as a leader in influencer marketing and creator talent...

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Festive bonanza: Explore brand advocacy to generate high marketing ROI

Brand advocacy is something that has been on the marketing charts for a while now and continues to do the rounds. With the festive season setting in and the digital bug which has already bitten everyone, companies are going all gaga about their brands, their new launches, etc.

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Nagessh's SilverEdge looking to stir the D2C market; eyes Rs 25 mn revenue

Mumbai: He might have contemplated his thoughts and decisions prior to this story, but not anymore. Curry Nation Brand Conversations (CNBC) co-founder Nagessh Pannaswami (a first-generation entrepreneur, an ad veteran along with famous ad woman, Priti Nair) has now made a move to the brand side by...

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