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"Need of the hour"- industry hails ASCI's new guidelines

MUMBAI: Is the party over for influencer marketing in India? Or does it get bigger hereon? These are some of the questions playing in the minds of industry players and consumers as the Advertising regulatory body (ASCI) unveiled its long-overdue guidelines for influencer advertising, here on...

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AcneStar face wash launches digital campaign with regional influencers

Mumbai: AcneStar face wash from the house of Mankind Pharma has streamlined its marketing strategy with digital campaigns on their YouTube and social media platforms. The brand has come up with a digital campaign with regional influencers to leverage different audience bases from their digital...

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How MX TakaTak plans to sustain its initial success

MX Player entered the short video race with the launch of MX TakaTak when the Indian audience was looking for a TikTok alternative. It was just one aspirant among a bunch of homegrown apps that were looking to fill the void created by the abrupt ban on Chinese-origin apps.

iWorld Over The Top Services
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Streax Professional assigns digital duties to Grapes Digital

MUMBAI: Hair colour brand Streax Professional has assigned its digital AoR (agency of record) mandate to Grapes Digital, following a multi-agency pitch. The account will be handled from Mumbai’s office. As part of the mandate, the agency will be responsible for executing digital duties for the...

MAM Media and Advertising Account
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Nearly 60% of Indian CMOs have dedicated budgets for influencer marketing, study finds

NEW DELHI: The growing affinity of consumers towards digital platforms to connect with brands has elevated the popularity of influencer activities in India. Moreover, the Covid2019 outbreak has made brands focus more on affirming their online presence, and it has made influencers a part of the...

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