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Hitachi goes global for 'War of the Worlds' with Spielberg, Cruise

MUMBAI: Hitachi has entered a partnership with Paramount Pictures for a worldwide promotional campaign surrounding the upcoming movie War of the Worlds, it was announced by Hitachi general manager consumer business group Kazuhiro Tachibana.

MAM Marketing MAM
Optimum use of humour, exaggeration in Hitachi AC ads

A successful ad is one which is able to sell the product to consumers. And that's exactly what the new ad for Hitachi's miniature AC - the 'Atom' is doing for the product.

MAM Marketing MAM
Hitachi, Toshiba and Matsushita to form JV

MUMBAI: Hitachi, Ltd., Toshiba Corporation and Matsushita Electric Industrial Co., Ltd. have reached a basic agreement to jointly establish a company to manufacture and sell LCD panels for flat-panel TVs. Plans call for the joint venture to commence operations in January 2005.
ScaT 2001: Cable exhibitors dominate

Cable & satellite TV professionals and entrepreneurs made their annual pilgrimage to Indian cable TV hardware and software trade show ScaT India 2001, held at the World Trade Centre in Mumbai from 6 to 8 November.

Technology Hardware Components

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