Mumbai: Movies OK, the brand new movie channel from the OK stable of channels of the STAR Network will regale viewers with an unmatched 7 movie premiers over 7 days.

The barely one-month-old channel presents movie buffs with a passionately curated title that include Kahaani, Jodi Breakers and Ekk Dewaana Tha starting from 28th May to 3rd June, 2012 every night at 9 pm.

7 Days, 7 Premiers is a one of its kind initiative by a Hindi movie channel and is intended to create a unique and refreshing opportunity for the entire family to gather and enjoy a good movie together.

The movie fiesta will kick start with light hearted movies like London Paris New York starting Ali Zafar, Aditi Rao Hydari followed by Jagdish Rajpurohit-directed Bumboo and Akshaye Khanna starrer Gali Gali Chor Hain. The tempo will be further built with the thriller Saat Khoon Maaf on Wednesday night. A wide array of movies from distinct genres will keep the audiences engaged - from a romantic flick like Ekk Deewana Tha followed by the humorous Jodi Breakers. Movies OK will spice up Sunday with the highly acclaimed movie in the recent times viz. Kahaani.

Hemal Jhaveri, GM, Movies OK said, "7 Days 7 Premieres is an innovative stance by our channel, something that no other channel has ever tried before. At a time when audiences are spoilt for choice, it is imperative for any channel to offer something distinct in terms of content and programming. We have evaluated the family audience psyche and our latest offering is a step to appreciate their requisites." Adding more about the initiative, he stated, "We are quite hopeful about our proposition of premiering new movies at prime time every night. We are proud to be able to entertain our audiences with fantastic movie titles like Kahaani, Ekk Dewaana Tha, Jodi Breakers, amongst others."

Mumbai: STAR Gold, the leader for the past 11 weeks is looking at ending the year on a high with the World TV Premiere of FORCE on 24th December at 9 PM. The channel will live up to its promise of screening the latest blockbusters with the screening of this successful action blockbuster.

The World TV premiere of ?Force? will be the latest addition to the list of successful premieres like Singham and Bodyguard which redefined and set new benchmarks in the Hindi Movie Genre. Since its refresh in September, Star GOLD has clearly stepped up the momentum for the channel and the category as a whole. The movie, starring two of Bollywood?s hottest actors John Abraham and Genelia D?Souza, is about an honest police officer who keeps duty above everything else to ?karo his dil ki?. The premiere on Star GOLD is a testimony to the channel?s commitment of being the first port of call for the latest and the best of Bollywood.

Hemal Jhaveri, General Manager, Star GOLD said, "It has been a great year for Star Gold and we continue to reinforce our commitment to showcase the biggest Bollywood blockbusters. The World TV premiere of Force is another step in this endeavor. The scheduling of movies and the inventory reduction has ensured that movie viewing on Star GOLD is an engaging and entertaining experience. We hope to continue this momentum in the New Year with a line-up of more Blockbuster Premieres on the channel."

?Force?, the high voltage action movie airs on Star Gold on 24th December at 9 p.m. It is a story of a no-nonsense narcotics officer, who ensures justice is served. Combining state-of-the-art fight sequences and thrills with a romantic narrative, ?Force? is a stylized thriller among the new wave of Indian action films.

The World TV premiere is being promoted across key cities through television, print, sms and digital platforms. In addition, Facebook users can win exclusive Force merchandise by answering a simple question on the Facebook page. A network roadblock will be witnessed across the channels Star Pravah, Star Jalsha, Star Utsav, Channel V and Star World.