Hemal Jhaveri
Report on Hindi News Viewership

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Star Utsav Movies to launch on 28 May; focuses on being truly rural

With an extensive portfolio of channels under it, Star India is all set to add one more feather to his hat. The network will launch its free to air (FTA) Hindi movies channel Star Utsav Movies on 28 May.

Television TV Channels GECs
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Star Gold welcomes ‘Singham Returns’ with a blockbuster marketing campaign

The channel has launched a 360 degree marketing campaign, with innovative initiatives across mediums to promote the TV premiere.

Television TV Channels Movie Channels
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Star Gold adopts mobile ad technology to promote Bol Bachchan

MUMBAI: Star Gold had utilised mobile advertising technology M-AdCall to promote the premiere of Bol Bachchan wherein the user was offered one minute of free talk time for viewing a video advertisement for 30 seconds.

Technology Software Applications
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Hindi movie channels unfazed by IPL

MUMBAI: Marred by controversies and drop in viewership, the Indian Premier League no longer rings alarm bells for other broadcasters like it did in the first three years when the share of the official broadcaster Max zoomed past most others by a big margi

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Viacom18 offloads 500 movies to Star India for Rs 4.5 bn

MUMBAI: In a move that is bound to add muscle to its movie library, Star India has entered into a movie syndication deal with rival Viacom18.