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Star Sports' 'Mauka' rides high on Twitter Brand index

Interestingly, this week saw as much conversation during non-India match days as during India game days, which meant there was almost constant conversation on the platform.

iWorld Social Media
Cinema advertising to grow at 20%: Interactive Television’s Ajay Mehta

Telecom has started advertising recently on cinema on both single screens and multiplexes as it seeks to penetrate in Tier III and rural markets, like the FMCG category.

MAM Marketing MAM
Mumbai Marathon: Media professionals run for a cause

Donning their running shoes, executives are all set for the marathon.

MAM Marketing MAM
25 per cent drop in number of brands active on cinema: CAM Report

Food and beverages, beauty and personal care and media retained their position of top three categories on cinema in last 13 months.

MAM Marketing MAM
Government should address the long-pending insurance bill: Sanjay Tripathy

HDFC Life senior executive VP marketing pens down five requests to FM from this Budget that he thinks will boost growth in the life insurance industry.

Specials Budget Budget 2014

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