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Havas Media Group appoints Sanchita Roy as head of west India

MUMBAI: Havas Media Group has appointed Sanchita Roy as head of west India. Roy will be responsible for the overall management and growth of the Havas Media Group Mumbai as well as the Western operations. She will be reporting to Uday Mohan – managing partner, north and west India who has recently...

MAM Media and Advertising People
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Havas Media Group extends long-term partnership with Telefónica

NEW DELHI: Telefonica has once again awarded its global media account to Havas Media Group and extends the successful long-running partnership between the two companies. The international telecoms company, which owns key brands Movistar and O2, renewed the relationship after a thorough process. It...

MAM Marketing MAM
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Havas Media Group launches new social equity private marketplace

NEW DELHI: Havas Media Group today announced the launch of a social equity private marketplace, made up of BIPOC (Black, Indigenous, People of Color) and LGTBQ+-owned media businesses so clients can positively invest funds in underrepresented businesses. This first-of-its-kind platform is the...

MAM Media and Advertising Digital Agencies
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News networks' COVID-19 campaigns seek engagement, brand image

It’s been almost a month since lockdown and news channels have launched dozens of campaigns on both television and digital platforms to talk about COVID-19. Though the preliminary objective of these campaigns is to create awareness and educate the audience.

Television TV Channels News Broadcasting
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What agencies find lacking in a brand’s communication brief

Some may say that advertising is dead while some may refute the claim. However, what definitely is not dead is the agency-client relationship, which is built of sour-and-sweet tractions and successes. Anyone would agree that there have been as many unsuccessful campaigns as there have been...

MAM Marketing MAM

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