Harikrishnan Pillai

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TheSmallBigIdea bags social media mandate for Dharma Productions' 'Good Newwz'

MUMBAI: Strengthening its presence in social media marketing of films, full service digital agency, TheSmallBigIdea has now bagged the social media mandate for Dharma Productions’ upcoming comedy film ‘Good Newwz’. The account was won post a multi-agency pitch. As per the mandate, the agency will...

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Movie producers spend 35% of marketing budgets online

Long gone are the days when people decided to go for the movies based on the life-size posters of their favourite ‘stars’ acting in them or watching 90-second long trailers on television. Today, the buzz around a movie starts even before it goes on the floor, all thanks to the ‘good friend’ social...

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NTO ambiguity resulting in ad rev drop for small broadcasters, niche channels

Just when it felt like the dust on the NTO had settled, Telecom Regulatory Authority of India (TRAI) came out with yet another consultation paper reviewing the order, seeking more fundamental changes in channel pricing and bouquet formation.

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TheSmallBigIdea wins social media duties for Balaji Telefilms' 'Dream Girl'

Full service digital agency, TheSmallBigIdea has been awarded the social media mandate for Balaji Telefilms’ upcoming movie ‘Dream Girl’, post a multi-agency pitch. As per the mandate, the agency will be responsible for the ideation and execution of the entire digital promotion of the film set to...

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TheSmallBigIdea wins social media mandate for two Balaji Telefilms movies – ‘JudgeMentall Hai Kya’ and ‘Jabariya Jodi’

MUMBAI: Full servicing digital agency, TheSmallBigIdea has been awarded the Social Media mandate for Balaji Telefilms two upcoming movies ‘Judgementall Hai Kya’ and ‘Jabariya Jodi’, post a multi-agency pitch. As per the mandate, the agency will be responsible for the ideation and execution of the...

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