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boAt ropes in Indian cricketers including Shikhar Dhawan as brand ambassadors

boAt – a lifestyle brand offering consumer audio products – has roped in Shikhar Dhawan, Jasprit Bumrah, Rishabh Pant, and Prithvi Shaw as brand captains to connect and further strengthen the brand’s appeal among the target audience.

MAM Media and Advertising People
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HalaPlay appoints L&K Saatchi and Saatchi as creative agency

HalaPlay, a popular fantasy sports platform, has appointed L&K Saatchi & Saatchi to handle its creative duties.

MAM Media and Advertising Ad Campaigns
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Gillette severs ties with cricketer Hardik Pandya

The controversial remarks made by cricketer Hardik Pandya and KL Rahul have cost them a lot. While BCCI has suspended the duo from playing any form of cricket until final adjudication of the matter, the brands associated with them have also started reviewing their associations.

MAM Media and Advertising People
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Hotstar pulls down Hardik Pandya, KL Rahul's 'Koffee with Karan' episode

MUMBAI: Koffee with Karan season 6’s latest episode, which featured Indian cricketers Hardik Pandya and KL Rahul was the most talked about episode on social media. The duo has not just been criticised on social media but has also displeased the Board of Cricket Control in India (BCCI) by making...

iWorld Over The Top Services
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Gillette launches new MACH3 START with Hardik Pandya

Joining the MACH3 Turbo and MACH3 original is Gillette’s newest launch - the MACH3 START. Marking the 20th birthday of MACH3, Gillette has specially designed this new razor with its first-ever 360° aqua-grip handle which entails the understanding of the needs and the problems of younger guys who...

MAM Marketing Brands

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