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GUEST COLUMN: How D2C brands can level up their digital marketing game in 2022

Mumbai: In today’s times, Direct-to-consumer is an extremely exciting space, primarily because there are so many interesting brands coming up in multiple industry verticals. Right from food to technology to health and many others, there are home-grown D2C brands making it big while raising...

Specials Year Enders
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GUEST COLUMN: Paradox of Choice - How to influence consumers to pay attention to your brand

Mumbai: Twenty-four hours in a day and a zillion media choices to be made! This is the new regular day in the life of a consumer. From numerous apps to dime a dozen platforms along the consumer journey, audiences and advertisers are facing a present-day that is rife with limitless choices. Why? But...

MAM Marketing MAM
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GUEST COLUMN: One accurate measurement is worth a thousand expert opinions

MUMBAI: Management guru Peter Drucker once said, “Because its purpose is to create a customer, the business enterprise has two -- and only these two - basic functions: marketing and innovation.”

MAM Marketing MAM
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GUEST COLUMN: Five game-changing Indian ad trends to watch out for in 2022

Mumbai: The pandemic came as a sudden blow to every industry, with the Indian advertising industry being no exception. But this industry turned a challenge into an opportunity and is now on its path to recovery with a 12.4 per cent growth rate predicted by 2022. Advertising spends on digital media...

MAM Marketing MAM
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GUEST COLUMN: How has the PR ecosystem evolved over time

Mumbai: It is no secret that the public relations (PR) landscape has been steadfastly evolving over the past decade, thanks to the advent of digital media and the boom in the tech space. However, the conversations surrounding PR and its evolution often tend to be dichotomous in nature, pitting the...

MAM Marketing MAM

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