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GUEST COLUMN: The changing landscape of social networking platforms in India

Mumbai: Social networking and social media have evolved tremendously over the years. Social networking platforms have played a major role in facilitating the collaboration of people with similar interests by providing a way for people to interact instantaneously, without barriers, and using tools...

iWorld Social Media
GUEST COLUMN: Major challenges faced by the Ad-Tech industry in 2021

New Delhi: With the emergence of digital media as a key marketing channel and the advent of technology as a driving factor, the last decade has induced major transformation across the ad-tech industry. The COVID-19 pandemic has further pushed the industry to its limits, making tech adoption a...

MAM Marketing MAM
Guest column: Embracing uncertainty is the next normal

New Delhi: For the last decade or so, we have often seen many business managers and leaders speak about how we are operating in and living through what we believed are uncertain times. Economic downturn. Inflation. Recovery. Recession again, followed by revival, of a period of sustained growth.

Television TV Channels News Broadcasting
Guest column: Trends that will rule consumer durables industry in the ‘new normal’

NEW DELHI: 2020 will leave its mark in history as the year that altered lives and reshaped the business landscape across industries. The consumer durables industry has come a long way since the beginning of the pandemic. Companies have tapped into changing consumer sentiments by being more...

MAM Marketing MAM
Guest column: Why online reputation plays a key role in sales and ROI

MUMBAI: ROI (return on investment) can be improved with online reputation management. Technology has ensured everyone from the general public to potential investors are gathering information regarding specific businesses online. Managing the online reputation of the business has become the best...

MAM Marketing MAM

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