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Brands ride on the 10-year challenge wave

While Facebook’s latest viral trend #10YearChallenge is being seen as a negative conspiracy; an attempt to "train a facial recognition algorithm on aging" by many, brands have leveraged the upward tide of its popularity in an interesting manner by sharing their own versions of the challenge.

MAM Media and Advertising Ad Campaigns
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Google helps Big Bazaar drive customers

Big Bazaar, one of the leading hypermarket chains in India with a presence in over 120 cities with 225 stores, has worked closely with Google to create ‘Smart Search.'

MAM Marketing Brands
YouTube watch time grew 400% y-o-y, 80% on mobile

MUMBAI: With a growing appetite among Indian consumers to watch videos online, YouTube, as per App Annie, has shared that over 180 million Indians are watching YouTube every month on mobile. The video streaming platform at the fourth edition of Brandcast India, further noted that the watch time in...

iWorld Social Media
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Google's Pulkit Trivedi joins Facebook as industry director

MUMBAI: Facebook has appointed Pulkit Trivedi as Industry Director for e-Commerce, Retail, Travel and Financial Services verticals, where he will lead in building and maintaining strategic relationships with clients in the country.

iWorld Social Media
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The future of publishing lies in user generated content: Seminar

MUMBAI: While there is a debate going on regarding the extent to which the online medium is affecting the print medium, one point that came up during a seminar on 'The Future of Publishing' is that its future will rest on user generated content.

MAM Marketing Brands

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