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Glaxosmithkline Consumer promotion expenses 19% of Oct-Dec Op Income

BENGALURU: Nutritional products and OTC drug major Glaxosmithkline Consumer Healthcare spent Rs 164.78 crore or 18.96 per cent of Income from operations in the quarter ended 31 December  towards advertisement and promotion. This was the highest amount spent on advertising and promotion by the...

MAM Marketing MAM
Horlicks Nutribic invites consumers to unveil new TVC

Horlicks Nutribic- one of the latest offerings from GlaxoSmithKline Consumer Healthcare, is taking an interesting route to engage with consumers online. As part of the launch plans for its new campaign, the brand has announced a contest on Facebook asking consumers to guess the storyline of the TVC...

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