Girish Menon


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IPL, FTA channels boost TV advertising by 10.3% in FY18: KPMG report

MUMBAI: The media and entertainment industry is now on the road to recovery after facing headwinds due to major regulatory interventions such as demonetisation, GST and RERA, resulting in lower consumption and ad spend during FY18.  The KPMG in India’s - Media and Entertainment report 2018,...

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Can OTT players leverage market opportunities & rationalize rising content costs?

In a bid to grab eyeballs, spending on digital advertising is on the increase, but this increase also comes with challenges, if KPMG is to be believed.

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