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GST cut on advertising & smartphones, focus on AI are M&E industry's expectations from Union Budget 2019

The interim budget of 2019 bolstered the preface of a ‘Digital India 2030’ with measures to aid the spread of digital technologies in India, getting positive responses from the industry insiders.

MAM Marketing MAM
VYRL Cover Star in association with Gaana ends on a high octane

MUMBAI: VYRL Originals recent release “SAJNA VE” having crossed over 10 million views in just a week, had the youth crooning to its tunes. As an extension to the ‘SAJNA VE’ Campaign, VYRL Originals associated with to launch VYRL Cover Star, an extensive marketing initiative which gave...

MAM Marketing MAM
BJP’s return to power signals positive roadmap for digital brands and agencies

After a highly intense political show that ran over several months, the ruling Bharatiya Janata Party (BJP) has once again staked its claim to the central power within the country with Prime Minister Narendra Modi expected to reign his second term.

Specials Elections 2019
Spotify finds India challenging for ad rev

Spotify, a music-streaming platform that was recently launched in India claimed that there will be ‘some’ challenges in scaling its ad revenue in India and in Asia.

iWorld Over The Top Services
Gaana becomes first music app to reach 100 mn monthly active users

Gaana, the largest music streaming app in India, crossed 100 million monthly active users (MAU) in March 2019.

Television TV Channels Music and Youth

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