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Advertisers, take a bite from this audio pie

India, in the middle of a digital boom, has seen a stupendous growth in the OTT industry. Once considered a traditional audio-video market, India is increasingly taking to digital platforms for entertainment.

MAM Marketing MAM
Gaana Rolls Out Dynamic Creatives For Audio Ads to Empower Indian Marketers

MUMBAI: India’s No. 1 music streaming app, Gaana has unveiled new audio ad capabilities that will empower advertisers to talk personally with its listeners by creating contextual audio creatives in real-time. This will enable marketers to create hyper-personalized ads in real time by tagging parts...

MAM Marketing Brands
Music streaming app Gaana reaches 150 million monthly active users

MUMBAI:  India’s largest music streaming app, Gaana crossed 150 million monthly active users in December 2019, making it the country’s first music streaming app to have crossed the mighty mark. This staggering leap to 150 million, buoyed by 40 per cent growth in regional music consumption and 35...

MAM Marketing MAM
DViO Digital Recreates Vande Mataram for Gaana

MUMBAI: On the occasion of India’s 71st Republic Day this weekend, DViO Digital conceptualized this recreation of Vande Mataram for a campaign for India’s favorite music streaming app. India has always been hailed around the world for its unity and strength with a beautiful diversity seen across...

MAM Marketing MAM
Gaana’s Republic Day Campaign Celebrates India’s Diverse Musical Roots

New Delhi: On the occasion of India’s 71st Republic Day, the country’s favorite music streaming app, Gaana offers every Indian the opportunity to rediscover and celebrate his roots with its campaign- ‘Discover India on Gaana’. The app has reimagined the Indian National song ‘Vande Mataram’ and will...

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