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Horlicks’ new TVC addresses critical need of supporting immunity

In line with Horlicks’ continuous commitment to nutrition, the brand has launched a new TVC highlighting how Horlicks*, consisting of immunity supporting nutrients like Zinc, Vit C and Vit D, can help support the body's defences.

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Lockdown blues prompt brands, agencies to rethink strategies

Even in a lockdown, the show must go on, even if it means cutting down your exenses. With cash crunch being a problem across the world, brands and agencies are figuring out how to optimise communication at the lowest cost.

MAM Marketing MAM
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Anindya Banerjee thanks essential service providers who are extending their support during COVID-19

MUMBAI: COVID-19 pandemic is threatening lives across the globe. It has brought the entire economy and people’s life at a standstill. During this crisis, essential service workers are the ones who are risking their health so that society can function smoothly. FCB Ulka ECD Anindya Banerjee...

MAM Media and Advertising People
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Crisis no bar on creativity: Brands, agencies team up amidst COVID-19 scare

MUMBAI/NEW DELHI: The rules of communication had never been so versatile as we are witnessing now. When almost the whole world is under lockdown, business running from homes, probably for the first time in history, and purchase patterns seeing curves deviating from regular,  the communication and...

MAM Marketing MAM
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Tata Trusts shows that change is noble

MUMBAI: It’s a heart-moving video of a young boy on stage describing the everyday ordeal his sanitation worker-father goes through. As a spellbound audience watches, the boy sings the poem ‘Mera baba desh chalata hai’, even as the sanitation worker is shown toiling in the ghetto, cleaning the filth...

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