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"We are helping SMBs build a sustainable online model": Facebook India’s Ajit Mohan

Facebook has always expressed its interest in small businesses globally. Moreover, a large chunk of the social media platform’s advertising revenue comes from that segment.

iWorld Social Media
Covid2019 boosts digital influence on consumers

Over the course of the last three months, consumers attitude and behaviour has gone through some very fundamental changes, shared Nimisha Jain, managing director and partner, Boston Consulting Group, while releasing the latest Facebook India-BCG findings.

iWorld Social Media
Digital influence in urban consumers rises up to 70%: Facebook India-BCG

NEW DELHI: Facebook India and Boston Consulting Group have released three new reports that delve into Covid2019-induced changes in the consumer path-to-purchase across mobile phones, apparel, and consumer packaged goods (CPG) categories. The reports are the follow up to the ‘Turn The Tide’ report...

iWorld Social Media
Facebook introduces new company logo

MUMBAI: After a journey of 15 years from a single app to a suite of products, Facebook has introduced a new company logo to distinguish the corporate parent from its apps, especially the Facebook app. The rebranding comes amid a time when the company is tainted with antitrust investigations, and a...

iWorld Social Media
India leads Facebook daily active user growth

India has fuelled the social media giant Facebook’s daily active user growth which increased by 9 per cent to 1.62 billion in the quarter ending September. “Daily active users reached 1.62 billion, up 9 per cent  compared to last year, led by growth in India, Indonesia, and the Philippines.

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