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Digital influence in urban consumers rises up to 70%: Facebook India-BCG

NEW DELHI: Facebook India and Boston Consulting Group have released three new reports that delve into Covid2019-induced changes in the consumer path-to-purchase across mobile phones, apparel, and consumer packaged goods (CPG) categories. The reports are the follow up to the ‘Turn The Tide’ report...

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Facebook introduces new company logo

MUMBAI: After a journey of 15 years from a single app to a suite of products, Facebook has introduced a new company logo to distinguish the corporate parent from its apps, especially the Facebook app. The rebranding comes amid a time when the company is tainted with antitrust investigations, and a...

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India leads Facebook daily active user growth

India has fuelled the social media giant Facebook’s daily active user growth which increased by 9 per cent to 1.62 billion in the quarter ending September. “Daily active users reached 1.62 billion, up 9 per cent  compared to last year, led by growth in India, Indonesia, and the Philippines.

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Facebook plans to invest in tech startups of India

MUMBAI: Social media giant Facebook is planning to invest in technology startups of India. Few months back, the first minority investment that Facebook made was in Meesho. Speaking at the opening session of the second edition of ‘Huddle Kerala 2019,’ Facebook India vice president and managing...

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Facebook and Instagram roll out music products in India

MUMBAI: Facebook announced new ways for people in India to express themselves through music on Facebook and Instagram, with music stickers on Stories and other creative tools such as Lyrics on Instagram, Lip Sync Live, and the ability to add songs to their Facebook Profiles.

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