MUMBAI, 3rd June, 2013:Leading music label, Universal Music today announced the signing of the multi-talented 29-year old rapper/actor/music producerYo!Yo!Honey Singh.His first release with the label is the hotly anticipated new single titled "Bebo"-collaboration with upcoming Punjabi vocalist Alfaaz. The teaser clip on YouTube for "Bebo" has already amassed over 400,000 views!

Popularly known as Yo! Yo! Honey Singh, he is today?s biggest youth icon and has the numbers to back that?.combined fan following on his Facebook and Twitter accountsare now over 5 million while he?s got over 150000 subscribers on his YouTube channel. And if that?s not enough, his videos have collectively garnered over a whopping 210 Million views! Much more than what most Bollywood film songs can rake up.

"Bebo"the infectious new single features the upcoming Punjabi star Alfaazon vocals,whose successful debut album `Boy Next Door? (2011) was produced by Honey Singh himself. In "Bebo", Honey Singh complements the smooth vocal flow of Alfaaz with his trademark Rap. It?s a song that?s destined to become another youth favorite with its strong sing-along hook line. The video for the track will soon premiere on line and on television.

Says Yo! Yo! Honey Singh on his new signing and single, "I?m very excited today that after two and half years I?m collaborating with Alfaaz again on a brand new track "Bebo". This time it?s not going to be a romantic song but I?m going to make you dance! I?m also very excited that this is my first worldwide release on Universal Music - home to such massive International artistes as Eminem, Lady Gaga, Rihanna, Enrique Iglesias amongst others?so it?s a new rising for Mafia Mundeer Records with Universal Music! Watch out! Keep supporting and keep loving?Yo! Yo! Honey Singh!"

Speaking on the signing, Devraj Sanyal, Managing Director - Universal Music Group, South Asia said, "Yo! Yo! Honey Singh is not just an artist?he is a bloody phenomenon! At over 210 Million cumulative views on YouTube, he transcends his music to a whole new universe. The world?s leading music business is proud to announce Yo! Yo!as our new non-film artist as a direct contradiction to the fact that only Bollywood music sells in India. The new single "Bebo" will amass sales & views akin to any A-lister Bollywood song if not surpass it. What drives me personally to him is the fact that he is proud to sing in Hindi & Haryanvi & be the Jat that he is and he wants world domination by being just that. I?m sure this young lad will go places. Now with the Universal Music & EMI Music networks in his arsenal I believe that we will see this phenomenon called Yo! Yo! Honey Singh truly unfold."

Honey Singh began his career in the music industry in 2006. In 2006 he dropped his first single called "Glassy". The song was so explosive that it went massiveon airwaves; consequently, Honey won the highly prestigious ETC Punjabi award for?Best Sound Design? that year."Angreji Beat" by GippiGrewal and Yo! Yo! Honey Singh, which was released in 2011 inhis `International Villager?album was later used in Bollywood film, Cocktail in 2012.Being multi-talented and multi-tasking simultaneously, Honey Singh has stepped intoacting, his first films being, Mirza - The Untold Story and TuMera 22 Main Tera 22.That is not all, there?s more than meets the eye with Honey Singh. The hype of "HighHeels" featuring JazDhami still hasn?t simmered and he?s on to the next big song!Honey Singh, Akshay Kumar, and HimeshReshammiya joined forces together for"Lonely, Lonely", a hot new song for Akshay Kumar?s new film, Khiladi 786.

"Bebo" will be releasedworldwide in the 2nd week of June`13 Exclusively on Universal Music.

MUMBAI: ETC Punjabi, the Punjabi regional entertainment channel of Zee Network has associated with DTH operator Tata Sky that reaches out to millions of households across the country. From today, the Punjabi channel would be available on channel No. 885 becoming an integral part of Punjabi regional channel cluster currently existing on the DTH operator.

The channel can be viewed in Punjabi regional pack, mega pack and mega lite pack for new and existing subscribers. However, subscribers continuing with old packs can see ETC Punjabi as part of Super Value, Super Saver and South Jumbo Packs.

This new beginning helps the channel penetrate deeper, on a more magnified scale across PHCHP market. This also guarantees channel?s ubiquitous existence across various digital Direct to Home service providers in addition to the cable networks.

The channel will continue to dish out authentic entertainment properties for its viewers spread across the length and breath of Indian sub continent. The availability on Tata Sky is a pious coherence with the newly launched Live Gurbani telecast on the channel from Gurudwara Badu Sahib, Himachal Pradesh.

The channel looks forward to having a special share of fan base amidst many existing Tata Sky households along with ones that would add to the kitty in the times to come.

Mumbai: According to the TAM reports of week 3, 2012 (TAM India: CS4+ Males, Punjab 1 Mn+) BIG CBS Spark Punjabi, has acquired the top position amongst competing channels with shows such as Jerry Springer (Jerry Di Adaalat), Hawaii Five-O (Veer Hawaii De), America?s Next Top Model (Amreeka Di Next Top Model), Masked Warriors ? an international wrestling format (Zabardast Kushti), amongst others, all dubbed in Punjabi. The channel, which also features a judicious mix of Punjabi music, international dubbed movies and local programming in Punjabi, has resonated well with this specific audience. BIG CBS Spark Punjabi, which is a category creator from the Reliance Broadcast Network Limited and CBS Studios International JV is positioned as the first International Punjabi Channel.

Targeting the 15+ audience, the channel features the best of CBS content all dubbed in Punjabi, giving local audiences immediate access to world class entertainment. The channel is available across

Punjab, Haryana, Chandigarh and Himachal Pradesh (PHCHP) region and is distributed on digital and analog platforms, with an extensive reach of over 6mn+ C&S households in the region.

According to the 3rd weeks, 2012 TAM report, BIG CBS Spark Punjabi with 39 GRPs has surpassed the channels like 9X Tashan, ETC Punjabi & MH1. The show Kadi Te Has Bol Ve ranks no.1 in the comedy Genre with 2.36 TVR. Also, the 4:00pm Monday ? Friday time band that airs Zabardast Kushti has been garnering the Best TVR of 2.36 in the sports genre. Prime Time shows like Amreeka Di Next Top Model, Jerry Di Adaalat etc have attributed to the channel?s success thus identifying the entertainment preferences of its target viewers and providing fresh and engaging content.

With RBNL?s existing leading radio brand 92.7 BIG FM, reaching 22 cities in the region and its OOH arm BIG Street?s 3000+ ambient media options across the markets, BIG CBS Spark Punjabi will offer marketers an integrated media opportunity like none other in the region. The channel is being supported by an integrated marketing plan leveraging multi-media. Added to this will be the media muscle of the entire Reliance Group.