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Beauty, food delivery & grocery are most purchased online categories in India: Report

Mumbai: Live shopping and conversational commerce are gaining popularity in India, with nearly nine out of 10 people saying they enjoyed the shopping experience, as per a report released by global data and measurement-driven media agency Essence on Monday. Beauty (39 per cent), food delivery/...

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Essence launches Essence Data Health Check consulting service

Mumbai: GroupM's Essence, a global data and measurement-driven media agency, on Tuesday announced the introduction of its Essence Data Health Check (EDHC) consulting service, developed to help brands achieve effective business outcomes from their digital marketing activities by advancing audience...

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Essence appoints Magda Wolder as head of experience, APAC

New Delhi: Essence, a global data and measurement-driven media agency which is part of GroupM, on Tuesday appointed Magda Wolder as head of experience, APAC. Based out of Singapore, she will lead the agency’s creative, content innovation and studio capabilities in the region. 

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Sonali Malaviya appointed as managing director Essence India

MUMBAI: Essence, a global data and measurement-driven media agency which is part of GroupM on Thursday announced the appointment of Sonali Malaviya as the agency’s managing director for India.

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Essence Impact to accelerate digital transformation for non-profits

NEW DELHI: Global media agency Essence has green-flagged its pro-bono initiative Essence Impact, that aims to help non-profit organisations raise greater awareness, attract more donations, and recruit new volunteers via their websites to support their causes and effect accelerated change.

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