The Election Commission (EC) of India has directed the chief electoral officer (CEO) of New Delhi to ensure that the recently launched NaMo TV has been certified. According to reports, it wants the channel’s content to be pre-certified by a local media certification and monitoring committee.
Dailyhunt, India’s #1 news and local language content application, today announced the launch of its new election campaign, Dailyhunt Chalao, #KhudKiSochBanao.
This summer, India is set to witness two major events, the Indian Premier League (IPL) and the much awaited General Elections, clash for votes and viewership. For the broadcast industry, those with general entertainment channels (GECs) are likely to see even further dip in eyeballs because of this.
Viacom18 is not one to stay down after one fall. Recently, the network released a periodical historical drama Dastaan-E-Mohobbat on Colors but when it failed to grab eyeballs, it has swiftly decided to replace it with another in the same genre – Jhansi Ki Rani produced by Contiloe Pictures.
News viewership is event-driven – either scheduled or unscheduled. Elections are certainly the most important of all special or scheduled events.
