Elara Capital
Report on Hindi News Viewership


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Will non-fiction shows witness growth post IPL?

IPL 2020 was the first major live sporting event since the lockdown began. Despite a delayed start owing to the pandemic, it proved to be a respite for Indian audiences who were wilting on a diet of TV news and reruns.

Television TV Channels GECs
TV segment ad revenue decline to be in range of 20-25% at end of FY21, report estimates

KOLKATA: The broadcasters have had rockier than the usual first half of the year due to ongoing crisis as the advertising spends fell drastically. While the market is slowly recovering, ad decline could be in the range of 20-25 per cent at the end of FY21. The report published by Elara Capital also...

Television TV Channels Viewership
TRAI’s Arvind Kumar prescribes broadband medicine for MSOs & LCOs

Digital is it. Across the country, and age groups, Indians are getting online, and consuming more high speed broadband data than ever before, whether it is for entertainment, education, commerce or banking.

Cable TV Multi System Operators
Telcos are great partners for OTT discoverability and monetisation

With an explosion in the smartphone market and rise in the number of OTT channels operating in India, telco-OTT partnerships are well-strategised and the most beneficial for content platforms to gain eyeballs and drive monetisation asserted a panel speaking on the topic of “Captive Audiences of the...

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