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Brand IPL value takes its first tumble in six years: Report

MUMBAI: So the pandemic did leave its mark – rather a financial dent – on Brand IPL, similar to that on other businesses and the overall economy. The value of the IPL ecosystem has fallen by 3.6 per cent to Rs 45,800 crore post-2020 season, according to a brand valuation report by Duff & Phelps...

MAM Marketing Brands
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SoftBank's Paroma Roy Chowdhury joins Dream Sports

New Delhi: Soft Bank Group’s former senior director Asia communications and public affairs Paroma Roy Chowdhury is joining Dream Sports as chief communications and advocacy officer. Dream Sports is the parent company of Dream11, the recent sponsor of IPL 2020 and the leader in fantasy sports...

MAM Media and Advertising People
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SANJU SAMASON RESORTS TO THE SCOOP SHOT DURING NET PRACTICE IN THE UAE, EVEN AS STAR SCOOPS ANOTHER TWO ASSOCIATES 

Star Sports adds two more IPL associate sponsors

Mumbai: The latest promo for the IPL by Star Sports features members of a building society felicitating their security guard Alok who has been single handedly serving them during the pandemic lockdown period. A heart-warming and touching film. The promo has also revealed another two associate...

Television TV Channels Sports
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Disney+Hotstar to create digital in-stadia experience for IPL viewers

KOLKATA: India and Indian Premier League (IPL) fans are all gung-ho as preparations are on for the country's biggest sporting spectacle. The latest edition of the Indian Premier League is set to bring with it  a new ray of optimism and cheer for millions across the country who have been homebound...

iWorld Over The Top Services
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IPL 2020: Brands opt for spot buying over bigger packages

It was being coined for long by the industry insiders that IPL will bring respite to the broadcasters from tardy advertising revenues that they are dealing with since the onset of Covid-19 pandemic, in early March.

Television TV Channels Sports