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DPOs, consumer data and the art of upselling content

In the age of online content platforms, knowing what consumers want has become the key to customer acquisition and retention. While these platforms have tons of data to woo the target audience, it is tough for traditional players in cable distribution ecosystem, especially multi-system operators,...

Cable TV Multi System Operators
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TRAI consultation: B'casters insist on framework, stakeholder-based industry body for CAS/SMS

While one of the prime targets of digitisation, the cable industry, was bringing transparency, the irregularities in the conditional access system (CAS) and subscriber management systems (SMS) have been major concerns for broadcasters.

Regulators TRAI
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TRAI directs broadcasters, DPOs to publish updated NTO 2.0 prices

The Telecom Regulatory Authority of India (TRAI) has asked broadcasters and distribution platform operators (DPOs) to take necessary steps to ensure a smooth rollout of the amended new tariff order from 1 March.

Regulators TRAI
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TRAI backs NTO 2.0, says amendment to create level playing field

MUMBAI: The Telecom Regulatory and Authority of India (TRAI) has backed the amendments made in the New Tariff Order (NTO) claiming it to be consumer-friendly. Issuing a statement, TRAI said that it will create a level playing field for all stakeholders in the broadcasting industry. The regulator...

Regulators TRAI
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Subscribers' DTH/Cable bills to go down by 14% for a-la-carte channels: ICRA

MUMBAI: The recent Telecom Regulatory Authority of India (TRAI) amendments over tariff charges could potentially lower the direct-to home (DTH)/ cable bills of the subscribers up to 14 per cent from the present levels, a credit rating agency ICRA said in an analytical report. According to a press...

DTH DTH Operator

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