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From Pokemons, the Loch Ness stunt to giant hens: Five best Easter ads of 2016

MUMBAI : Easter is the time when families come together to celebrate tradition, auspiciousness and love. It is also the time when brands, especially in the FMCG sector try and outdo each other and make the most of the lose purses that come with the festival. This means mega campaigns and millions...

MAM Media and Advertising Ad Campaigns
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Watconsult expects 20 percent revenue share from eCommencify by 2019

MUMBAI: Dentsu Aegis Network's digital arm, Watconsult is betting big on its newly launched service eCommencify and expects a revenue share of 20 percent from it by 2019. "We hope that by 2017 it would contribute 10 percent of our total revenue and by 2019 it would be 20 percent of our revenue,"...

MAM Media and Advertising AD Agencies
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Carat India bags integrated media duty of Pfizer Magnum

MUMBAI Following a multi-agency pitch, Carat India has won the media mandate of Pfizer Magnum business division.  The key parameters that helped Carat win the business are an integrated communication approach, along with innovative ideas that will enhance the brand image.

MAM Media and Advertising Account
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Dentsu Aegis acquires data analytics firm Cardinal Path, aim to grow outside Japan

MUMBAI: Dentsu Inc.’s Dentsu Aegis Network has acquired digital analytics firm Cardinal Path, expanding its reach outside of Japan and expanding the data capabilities of the advertising company.  However, the terms of the deal have not been disclosed even as the news has been revealed by Dentsu...

MAM Media and Advertising Account
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Carat India wins media mandate of Columbia Asia Hospitals

MUMBAI: Columbia Asia Hospitals has roped in Carat India, the flagship media agency from Dentsu Aegis Network, as its media agency. Carat won the mandate following a multi-agency pitch and will now handle the account from its Bangalore office. This comes on the back of Carat’s record breaking new...

MAM Media and Advertising Account

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