DDB

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DDB Mudra's campaign for UBI lets the common man dream

MUMBAI: With exciting offers, flexible interest rates and additional returns in form of freebies or points, the private banks are giving public sector banks (PSU) banks in the country a run for their money. But Union Bank of India (UBI) has launched a new campaign to let everyone know that Union...

Television TV Channels News Broadcasting
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DDB MudraMax OOH refreshes brand Star Sports

MUMBAI: STAR India recently revamped the branding of the sports network and unveiled a new brand for Star Sports across six channels — Star Sports 1, 2, 3, 4, HD1 and HD2 and starsports.com. To create the awareness and buzz for the new brand identity and to communicate the new brand philosophy –...

Television TV Channels GECs
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RAPP India appoints Kapil Bhatia as associate VP

MUMBAI:  RAPP India has roped in Kapil Bhatia as AVP for the agency’s growing clientele in Mumbai. Kapil joins RAPP India from Squad Digital, Nairobi, where he was general manager overseeing the operations of the agency across digital strategy, creative solutions, media planning, social media...

MAM Media and Advertising People
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Brands, youth mindsets & Samyak Chakrabarty

MUMBAI: “Who can know the heart of youth but youth itself?” wrote punk rocker Patti Smith in her memoir, Just Kids. Indeed, global brands have made it their business to figure out what the youth wants, often ending up classifying them into categories which they think define them - cool, sexy,...

MAM Media and Advertising People
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DDB Mudra releases Youth Report 2013

MUMBAI: DDB Mudra Group has released its maiden Youth Report themed on "Beauty Money Sex Love Faith Substance", the six entities which most acutely influence the choices and aspirations of urban young Indians.

MAM Marketing MAM

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