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Tata Nexarc onboards Kapil Ohri as head of performance marketing

Mumbai: Tata Nexarc on Tuesday announced the appointment of Kapil Ohri as head of performance marketing and customer success. He brings over 15 years of experience in digital media across digital transformation, D2C, media planning, programmatic advertising, and content marketing, working for...

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dentsu X wins digital media mandate for Dabur India

Mumbai: dentsu X, the integrated media agency from the house of dentsu India has won the digital media mandate for Dabur India, following a multi-agency pitch.

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The pros and cons of Barc’s ADRS for news genre

After a gap of nearly 18 months, Broadcast Audience Research Council (Barc) India resumed the ratings for individual news channels with the release of data for Week 10 '2022 on 17 March.

Television TV Channels News Broadcasting
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Disha Patani roped in as brand ambassador for Dabur Gulabari

Mumbai: Dabur India Ltd on Monday announced the signing of Bollywood actress Disha Patani as the new face of its skincare brand Dabur Gulabari. The company has also unveiled its improved packaging for the product.  

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Dabur India forays into syrups & spreads segment with Dabur Honey Tasties

Mumbai: FMCG major Dabur India on Thursday announced its foray into the syrups and spreads category with the launch of ‘Dabur Honey Tasties’. The new product has been launched in two flavours – Chocolate and Strawberry. This honey-infused sweet, healthy, and 'no added sugar' take on the classic...

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