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Top honey brands fail international quality test

Among top honey brands in India, majority have failed to make it through a stringent quality test. According to the Centre for Science and Environment (CSE), brands including Dabur, Patanjali, Emami have flunked the Nuclear Magnetic Resonance (NMR) test that was carried out at a lab in Germany,...

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Bigg Boss 14: The brand countdown has begun

MUMBAI: A century. That’s what Viacom18 head of network sales Mahesh Shetty is hoping to hit with the fourteenth edition of celebrity reality show Bigg Boss. “It will be great if we manage to hit last year’s 100 advertiser landmark we did with the show,” says Shetty. Recently, the sales team once...

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Dabur files case against Marico for copying its packaging

NEW DELHI: FMCG brand Dabur has filed a case against its competitor Marico alleging that the brand has copied the packaging of its honey product. Marico launched its honey product last month and Dabur claimed it copied the entire packaging i.e., the shape of the bottle, its yellow cap, dome-shaped...

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How Dabur realigned itself to manage Covid2019

NEW DELHI: Covid2019 came as a big disruptor for the marketing and advertising industry. All the brands, big or small, had to rework their strategies for the year, realign their spends, and work with a different approach to reach to the consumers.

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Dabur India signs Kriti Sanon for Fem

Dabur India has signed Bollywood actor Kriti Sanon as the new brand ambassador for its skin care brand Fem. A new campaign, featuring Kriti Sanon, will be launched shortly.

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