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Ford India elevates Kapil Sharma as GM - consumer marketing

MUMBAI: Ford India head of communications Kapil Sharma has been handed over the additional mandate of general manager - consumer marketing, said the company on Thursday. In this new role, Sharma will also be responsible for steering the Ford brand and business forward with integrated marketing and...

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DDB Mudra Group’s Point of New reveals shifts in 2021 consumer trends

New Delhi: DDB Mudra Group has unveiled Point of New, an e-book comprising a collection of essays that examine lasting shifts in consumer behaviour brought on by the pandemic. Using the group’s proprietary Signbanking process, over 600 Covid specific small signs of social change were aggregated...

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Guest Column: TRAI needs to focus on sectoral hygiene rather than economic regulation

MUMBAI: A silent crisis has been brewing in the residential segment of TV viewing sector. Even as its viewership increased during the Covid-induced lockdown, sectoral revenues took a severe hit. While Covid was termed an act of god, TV’s current state appears to be a man-made disaster. TV is an...

Regulators TRAI
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TRAI reminds consumers they can pick a-la-carte channels

In its latest missive the Telecom Regulatory Authority of India (TRAI) has taken note that broadcasters are only advertising bouquets of their channels and not informing customers about a-la-carte options.

Regulators TRAI
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HDFC Bank opts for Adobe Marketing Cloud solution

HDFC Bank announced that it has selected Adobe Marketing Cloud platform to deliver personalized digital experiences to its 37 million customers. This multi-million dollar deal represents one of the biggest implementations of Adobe Campaign globally, and reinforces HDFC Bank’s commitment to taking...

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