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Samsung is the most popular brand on social media in 2013

NEW DELHI: Samsung was the most popular social-media brand worldwide in 2013, according to Starcount, which compiled data across Facebook, YouTube and other sites to come up with its top 10 list. Although Samsung was not the most popular brand on any particular social network, it earned 16 million...

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Coca Cola launches new campaign

MUMBAI: Soft drink major Coca-Cola has announced its new summer campaign, ‘Bewajah Khushiyan Lutao, Coca-Cola Pilao’.

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Coca Cola wins Cannes Lions 2013 Creative Marketer of the Year award

MUMBAI: Global beverage giant, The Coca-Cola Company, has been chosen as the recipient of the Creative Marketer of the Year Award at Cannes Lions 2013.

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NBA launches interactive fan event combining basketball and entertainment in India

MUMBAI: The National Basketball Association (NBA) will launch the first-ever NBA 3X in India.

Doordarshan to independently handle Coke Studio marketing

NEW DELHI: The public broadcaster will handle the marketing of Coke Studio, which launched today on Doordarshan at 8.30 pm band, even as Coca Cola will pay for its branding.

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