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Pepsi continues to advertise its lower SKU prices

NEW DELHI: Pepsi been focusing on the reduced prices of its SKUs in its new ad campaigns. During the IPL, the brand released #BadiPepsiBadaSwag campaign with star endorser Salman Khan talking about how the 1.25 litre bottle now costs only Rs 50. The creative was pushed across all mediums and with...

MAM Media and Advertising Ad Campaigns
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Coca-Cola calls for global media & creative pitch

Coca-Cola has called for a global media & creative pitch. The company, which spends about $4 billion on media globally, is going for a full-scale review of its overall media planning and buying services. 

MAM Marketing MAM
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Star signs Daily Hunt as an associate sponsor for IPL

NEW DELHI- Star Sports, theofficial broadcaster of the Indian Premier League (IPL 2020), has signed a partnership with Daily Hunt as an associate sponsor. A close source confirmed the development to Indiantelevision.com. The brand aims to maximise its reach via advertising on IPL 2020. The local...

Television TV Channels Sports
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How brands are communicating with Gen Z

The past few years have seen a paramount growth of digital, and communication has taken a new language that is less formal and concise. The use of interactive social media tools like memes, emojis, and GIFs have taken over the language of the brands as well, who are using these to reach out to the...

MAM Marketing Brands
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Tamil Thalaivas launches initiatives to promote kabaddi

Star India’s move to launch Star Sports Tamil has served as a launch-pad to consolidate its foothold in the Tamil market for its new initiatives. The newest franchise in Pro Kabaddi League (PKL), Tamil Thalaivas (TT), is taking full advantage of the channel and is spreading local love for sports...

Television TV Channels Sports

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