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How brands are communicating with Gen Z

The past few years have seen a paramount growth of digital, and communication has taken a new language that is less formal and concise. The use of interactive social media tools like memes, emojis, and GIFs have taken over the language of the brands as well, who are using these to reach out to the...

MAM Marketing Brands
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Tamil Thalaivas launches initiatives to promote kabaddi

Star India’s move to launch Star Sports Tamil has served as a launch-pad to consolidate its foothold in the Tamil market for its new initiatives. The newest franchise in Pro Kabaddi League (PKL), Tamil Thalaivas (TT), is taking full advantage of the channel and is spreading local love for sports...

Television TV Channels Sports
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Should Coca-Cola pull the plug on Diet Coke?

MUMBAI: Diet soda seems to be a dying beverage breed. Despite having been around for the longest time in the market, diet sodas fallen out of favour with consumers and redemption isn’t in sight. Ever since carbonated drinks hit the market, countless inventors, entrepreneurs and engineers have tried...

MAM Marketing MAM
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"Story telling and production quality are going to drive the Kannada TV market"- Ashok Namboodiri

Three months back Ashok Namboodiri replaced Star India’s Kannada entertainment channel Suvarna’s business head Anup Chandrasekharan. Namboodiri hails from a very strong FMCG background with more than 20 years experience with heavyweight MNCs like HUL, Coca Cola, Tata Tea, and Britannia. Prior to...

Television TV Channels Regional
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Samsung is the most popular brand on social media in 2013

NEW DELHI: Samsung was the most popular social-media brand worldwide in 2013, according to Starcount, which compiled data across Facebook, YouTube and other sites to come up with its top 10 list. Although Samsung was not the most popular brand on any particular social network, it earned 16 million...

MAM Marketing Brands

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